Industries

Social Media Monitoring

Social Media Monitoring has exploded in the last 5 years as people have realized the potential that social media has to change their business. Gnip is the largest provider of data to this industry and we offer the largest selection of sources to monitor.

Business Intelligence

The essence of business intelligence is correlating data sets to identify and develop opportunities. Adding social data into your business intelligence solutions can allow you to recognize and capitalize on new insights that would otherwise not be realized. Find your competitive advantage with social data.

Finance

Hedge funds, asset managers, banks, trading desks, research analysts and financial technology providers are among those leveraging social data in different ways. Social data in the financial world is used to capture breaking news, to identify trends and sentiment among other uses. Gnip offers several social data sources that are incredibly important to the financial industry - most of them exclusively.

Professional Services

Customer strategy extends well beyond CRM implementations. Insight into customer perception via social data allows firms across many industries to get a more complete picture of customer engagement and perception. Gnip provides reliable, complete access to multiple data sources to enable a comprehensive view of customer data.

Public Sector

Public Sector organizations are constantly seeking signals to better understand public behavior, as well as validate the effect their programs are having on the public. Social data continues to become that realtime signal of public perception. As the Public Sector learns how to better leverage all the large volumes of data flowing through social media, it stands to greatly improve the way it serves its citizens - ensuring outcomes for everyone.

Ad Tech

Ad Tech isn't simply the technology that goes into serving advertisements. Many campaigns are taking place on social media where the strategy and continued optimization are more important than the technology used to serve the ad. With this shift in digital advertising social data is more valuable than ever.

Geo

Social data often contains information related to location. Types of location data include mentions of a location, profile location attributes, and specific geotags in a social activity. Taking location into consideration during analysis can provide an additional layer of information to get new insights and make better decisions.

Retail

Brands can use social data to improve their business. From product development and supply chain management to real-time marketing campaigns, social data adds insight to every decision.

Research

The explosion of social data has created unprecedented opportunities for researchers in disciplines ranging from public health to economics to computer science. With full firehose access to Twitter, WordPress, Tumblr, Disqus, Foursquare and many other sources, Gnip is fueling cutting-edge research.

Social CRM

Engaging with people who are talking about your brand on social media begins with finding mentions of your brand. Social CRM is about finding opportunities in social media to build relationships with people interacting with your brand.