In
2012, Malhotra made his acting debut with Johar's
Student of the Year alongside
Varun Dhawan and
Alia Bhatt. He was cast as
Abhimanyu Singh, a scholarship student of limited financial means, who competes with his wealthy best friend
Rohan (played by Dhawan) to win an annual school championship.
Film critic Rajeev Masand of
CNN-IBN considered Malhotra's performance to be "earnest", adding that he had "a pleasing presence."[8] Student of the Year was a financial success,[9] grossing ₹700 million (
US$10 million) domestically.[10]
Malhotra at the trailer launch of Student of the Year in 2012
Malhotra was next paired opposite
Parineeti Chopra and
Adah Sharma for the romantic comedy
Hasee Toh Phasee (2014), which tells the love story of a drug-abusing scientist and an under-confident aspiring businessman.
Mohar Basu of Koimoi found his performance to be "restrained" and described his chemistry with
Chopra as "lively" and "heartfelt"; Saibal Chatterjee of
NDTV praised his screen presence and compared it to the early work of
Amitabh Bachchan.[11][12] The film performed moderately well at the box office, with global revenues of ₹620 million (
US$9.2 million).[13]
Malhotra's second release of 2014 was the Mohit Suri-directed romantic thriller
Ek Villain. Malhotra was cast as
Guru, a hardened criminal whose terminally-ill wife (played by
Shraddha Kapoor) is murdered by a serial killer (played by
Riteish Deshmukh). Shubhra Gupta of
The Indian Express reviewed: "
Sidharth Malhotra is watchable even if he has a hard time doing menace — he just seems so nice and wholesome all the time, even when he is crunching bones."[14] The film was generally perceived to be plagiarised from the
Korean film I Saw the Devil, although
Suri dismissed the allegations.[15] The film eventually emerged as a major commercial success with domestic revenues of over ₹1 billion (
US$15 million).[16] The box office performance of the film established Malhotra as one of the most successful among the new generation of Bollywood actors.[17][18]
In
2015, Malhotra appeared in the remake of the
Hollywood film Warrior (
2011), entitled
Brothers, directed by
Karan Malhotra and co-starring
Akshay Kumar,
Jacqueline Fernandez and
Jackie Shroff.[19][20]
As of September 2014, he is filming alongside Alia Bhatt and
Fawad Khan for
Shakun Batra's family drama
Kapoor and Sons and has committed to play a time traveler in debutant director Nitya Mehra's science fiction
Baar Baar Dekho, opposite
Katrina Kaif.
Tourism New Zealand is the national institution tasked with promoting
New Zealand as a tourism destination internationally. It is the trading name of the
New Zealand Tourism Board,[1] a
Crown entity established under the New Zealand Tourism Board Act
1991. It is the marketing agency for New Zealand, while the New Zealand
Ministry of Tourism is the government department tasked with policy and research.
In
November 2012 readers of UK paper
The Telegraph voted New Zealand the best country in the world to go to on holiday.[4]
The national airline,
Air New Zealand, was voted third-best long-haul carrier.
Contents [hide]
1 Promotional activity
1.1 Rugby
1.2 YouTube
1.3 "
100% Pure New Zealand"
2 See also
3 References
4
External links
Promotional activity[edit]
Mount Cook
Recent activities (
2007) have included a NZ$7 million campaign in
China, concentrating on
Shanghai,[5] and cooperating to produce a New Zealand tourism layer for
Google Earth, the first country to receive such a treatment,[6]
Rugby[edit]
A
Giant Rugby Ball venue was placed in front of the
Eiffel Tower in
Paris in order to promote the
2011 Rugby World Cup.[7] The Rugby Ball subsequently was sited in
London and was visited by the
Queen.[8]
YouTube[edit]
Tourism New Zealand set up a
YouTube channel in 2007 to launch the latest iteration of its 100% Pure New Zealand campaign, and it featured the theme of New Zealand being the 'Youngest
Country' in the world - the last major habitable landmass to be discovered.[9]
"100% Pure New Zealand"[edit]
The main marketing tool of Tourism New Zealand is the award-winning "100% Pure New Zealand" campaign, which had its ten-year anniversary in 2009. The campaign uses advertising, events, the internet and work with international trade and media to get the
100%
Pure NZ message across to potential visitors.
Company : ViralBollywood
Entertainment Private Limited
Website : www.viralbollywood.com
Facebook : https://www.facebook.com/viralbollywood
Youtube : https://www.youtube.com/viralbollywood
Twitter : https://www.twitter.com/viralbollywood
Google+ :
http://google.com/+viralbollywood
Instagram : http://instagram.com/viralbollywood
Pinterest : http://www.pinterest.com/viralbollywood
- published: 28 Jan 2016
- views: 705