The National Party is facing legal action over the alleged use of a song by American rapper Eminem in one of his campaign ads. National Rowing original ad had a riff similar to Lose Yourself, the main theme of 8 Mile, which played a struggling rapper Eminem. Editors Eminem Detroit Today announced that it was suing the party for alleged copyright infringement. "The actions presented today at the Registry of the High Court in Wellington New Zealand, Eight Mile Style LLC and Martin Affiliated, LLC, publisher of the Detroit copyright of Eminem, are seeking damages for infringement copyright against the National Party of New Zealand, "a statement. "The procedures are derived from allegations that unauthorized use has been made Grammy and Academy Award-winning Eminem song Lose Yourself in advertising campaign led by the National Party in the run up to the New Zealand 2014 General Election will be held on September 20, 2014 " Garry Williams, a commercial lawyer, confirmed that he had participated in the action, noting that it was the owners of the Eminem song, not the artist himself, taking the measure. The National Party admitted that he had received a complaint but totally reject the accusation. Campaign manager Steven Joyce said he had gone through all the procedures licensing necessary. "We believe it is legal, we believe that these guys are just having a crack and have a bit of an eye for the main chance because it is an election campaign. "We have all the licensing that we have said and made ​​clear this afternoon. We also certain past this one about two weeks ago, at the same time began to ask questions," Joyce said. "I think they are trying to shake us down for a little money before the election." Joyce said the track was licensed with distributors and publishers. "We also seek assurances AMCOS and APRA that we could use, and they all made." National paid the standard license rights and the track had been used by other agencies in the past, Joyce said. "Has anyone else had any problems with it, but it seems to mess with a political party could be the flavor of the week -. Fair enough" Joyce admitted that the party had had a problem with a Coldplay song in 2008, "but this is a totally different thing." "We will be vigorously defending well." Joyce said the song was chosen by the advertising team, as it was a "positive and optimistic way." "We decided in the end was a bit too positive, in fact, that is why we switched to the other track." When asked if he likes Eminem, Joyce said "not particularly" "I do not really think I'd be in a position to describe whether or not it was a song by Eminem, which is not something that's in my time, unfortunately. "I'm a little too old for that." "It is disappointing" Joel Martin, speaking on behalf of the editors, said there were approached for permission to use any of Eminem's songs for the ad. "It is disappointing and sadly ironic if responsible for the defense of the rights of music publishers in New Zealand by the introduction of reform Three Strikes Copyright political party must have in itself so little respect for copyright . " Lose Yourself Martin said was "one of the rights of world's most famous author and publishers of the song rarely have authorized their use to advertise products and have said they would never allow it to be used in connection with any political campaign." According to the release, the editors have previously sued Apple for using a song by Eminem in an advertisement without permission. There has also been a high profile dispute with Audi in which the editors claimed that he had improperly used a substantial reproduction of Lose Yourself in advertising. National has himself in trouble before his choice of music. In 2008 he warned of a musical piece that marks the first year as leader John Key sounded similar to watches by British band Coldplay. Key had to order the withdrawal of 20,000 DVDs offer a video called Ambitious for New Zealand after Coldplay record company, EMI, said National copyright is violated by the use of music similar to that of the highly successful watches . Campaign manager Jo de Joux National Party previously insisted the music was commissioned an artist Auckland and was original. "We pay these guys to make a DVD for us. We have relied on their experience and have let us down." Key said National should not have relied on Shed production. In 1984 Warner Bros threatened to sue the party for breach of copyright after the theme song for the Chariots of Fire soundtrack was used in an advertisement.

• published: 16 Sep 2014
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