Hcl Adverts & Commercials Archive The Spirit of Relationship Beyond the Contract In today's uncertain world, not even the best contract can capture what will change tomorrow. A contract can only convert to business advantage through a value centric relationship. At HCL, a business model driven by our three core values: Employees First, Trust, Transparency and Flexibility and Value Centricity has led to consistent customer delight which points to one thing: Our relationships go beyond the contract. Read carefully between the lines of a contract and you will see room for a relationship. It is this relationship that makes us push the envelope and see beyond the clauses a, b and c. In such a relationship you'll find interactions with trust, transparency and flexibility. Because, you see, a relationship is not just about a first party and a second party signing a deal on pieces of paper. It's about people coming together to create ideas, value and sometimes, even history. Category: Corporate identity Client: HCL Technologies Agency: ITSA Brand Innovations Ltd Production: Flying Pigs Country: India Director: Bharat Sikka Chief Creative Officer: Emmanuel Upputuru Creative Director: Daniel Upputuru Copywriter: Emmanuel Upputuru Art Director: arnab ray Producer: Govind DoP: ADAM KIMMEL Agency Producer: Aurnob Godhino The TV Commercial Ad titled The Spirit of Relationship Beyond the Contract was done by Flying Pigs advertising agency for product: HCL Technologies (brand: Hcl) in India. It was released in the Mar 2014. hcl technologies the spirit of relationship beyond the contract

• published: 04 Mar 2014
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