BMRB Ltd (British Market Research Bureau Limited) is the longest established market research agency in Britain, dating from 1933. The company conducts the following types of research: media, social and public policy, customer, employee and omnibus.
TGI (Target Group Index) was established by BMRB in 1969. Enlightenment was established in 2005 to provide insight and consultancy for brand owners.
BMRB was a key operating company within the Millward Brown Group which, in turn, is part of Kantar Group, WPP Group's insight, information and consultancy division.
In 2009, WPP bought the research group TNS and consolidated all of Kantar's media research units, social research units and omnibus services into three separate companies - Kantar Media, TNS-BMRB and TNS Omnibus.
BMRB no longer exists as a registered company.
1933 - British Market Research Bureau is set up, marking its place as the longest established research agency in Britain.
1934 - One of the earliest and largest studies on newspaper readership for the Daily Herald is carried out.
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This article is licensed under the Creative Commons Attribution-ShareAlike 3.0 Unported License, which means that you can copy and modify it as long as the entire work (including additions) remains under this license.
