Wally's Website Walkthroughs - Integris Partners - IntegrisPartners.com
- Duration: 6:17
- Updated: 19 Sep 2014
Join Wally as he takes you through another website walkthrough demonstrating proven strategies of measurable direct response web design.
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Additional details available at: http://wallythewebguy.com/blog/wallys-website-walkthroughs-integris-partners-integrispartners-com/
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This particular website is a little bit different than the majority of the websites I've been showing you, and it serves to show you a different approach that you can take and depending on your market, the importance of speaking to your market.
This website was created for a company called Integris Partners, an investment banking firm. They do an excellent job helping their customers in the middle market, and what you see on their site is a collaborative effort between their in house team and my team, to create what we called an "aspirational" brand.
Integris was looking to play on the same playing field as some of their larger competitors and the function of this website and their overall presence is simple—when somebody meets with one of these guys, are they who they say they are?
And so if you visit the site, everything serves to put the customers at ease and show that these guys are experts in what they do. As you browse the site, you'll find a description of some examples of who they work with, for example. You'll find it via a very clean design and many non-threatening, safe pictures of agriculture and oil and gas and stuff like that. Things that are representative of their business without being in your face. In the corner, you’ll see there’s a news area, keeping visitors up to date on the most recent activity.
Then there's another area explaining a bit about how they do what they do. For example, what kind of services are they offering, and the types of experience they have.
On the experience tab you'll find a number of different closed transactions and it’s great because it demonstrates that these guys are the real deal. If you look at the amount of closed transactions they’ve done—this is a good showcase for prospects looking for someone with experience.
As far as their overall marketing, they send out an email whenever one of their transactions closes, and it will be a press release format. This is fairly standard for this type of industry.
Whenever you’re looking at doing web design for your situation, you want to look around at your competition and figure out what you can do to set yourself apart while also doing what you can to fit into the overall marketplace.
Often, people are expecting to see a certain type of website that's really clean and corporate and safe for this type of work. On this design, there's a section with the team, and everybody is looking very professional.
For transparency, there is contact information and you can can get directly in contact with everyone.
Over many years as we've worked together, when they close transactions, they allow their work and their success to shine through. The website then helps tell their story. And that's really the job of your website - to tell your story.
The key takeaway is you want to always have a website that takes you up a notch in people's minds, and acts as an asset in your business. You want your website to show you on par with your competition or a little bit better. You want it to put you in the best light and to help your overall marketing or sales mix.
Regardless of whatever industry you’re in, there will always be some commonalities. On this example, you see the flat navigation going across the top, it’s very easy to get where you want, three clicks or less. Experience shows the social proof part of their story. The Values area—there’s a different type of social proof. "If your values are with alignment with us, we wish to do business with you" - that kind of thing.
You'll notice that on this website the language is quite sophisticated, it’s very value driven and soft.
In that regard it's quite different from many of the other websites throughout the Wally's Website Walkthroughs series, and yet it’s very effective and stands as a good contrast to some of these other website examples.
All the principles of measureable response are the same, however, the market is very different.
It’s important to really look at what your market is, who you’re speaking to and speak directly to them; this website does a great job doing that.
Until next time keep on measuring and improving those results.
Discover proven strategies for increasing sales and profits using the internet at: http://internetsalesstampede.com/
http://wn.com/Wally's_Website_Walkthroughs_-_Integris_Partners_-_IntegrisPartners.com
Join Wally as he takes you through another website walkthrough demonstrating proven strategies of measurable direct response web design.
---
Additional details available at: http://wallythewebguy.com/blog/wallys-website-walkthroughs-integris-partners-integrispartners-com/
---
This particular website is a little bit different than the majority of the websites I've been showing you, and it serves to show you a different approach that you can take and depending on your market, the importance of speaking to your market.
This website was created for a company called Integris Partners, an investment banking firm. They do an excellent job helping their customers in the middle market, and what you see on their site is a collaborative effort between their in house team and my team, to create what we called an "aspirational" brand.
Integris was looking to play on the same playing field as some of their larger competitors and the function of this website and their overall presence is simple—when somebody meets with one of these guys, are they who they say they are?
And so if you visit the site, everything serves to put the customers at ease and show that these guys are experts in what they do. As you browse the site, you'll find a description of some examples of who they work with, for example. You'll find it via a very clean design and many non-threatening, safe pictures of agriculture and oil and gas and stuff like that. Things that are representative of their business without being in your face. In the corner, you’ll see there’s a news area, keeping visitors up to date on the most recent activity.
Then there's another area explaining a bit about how they do what they do. For example, what kind of services are they offering, and the types of experience they have.
On the experience tab you'll find a number of different closed transactions and it’s great because it demonstrates that these guys are the real deal. If you look at the amount of closed transactions they’ve done—this is a good showcase for prospects looking for someone with experience.
As far as their overall marketing, they send out an email whenever one of their transactions closes, and it will be a press release format. This is fairly standard for this type of industry.
Whenever you’re looking at doing web design for your situation, you want to look around at your competition and figure out what you can do to set yourself apart while also doing what you can to fit into the overall marketplace.
Often, people are expecting to see a certain type of website that's really clean and corporate and safe for this type of work. On this design, there's a section with the team, and everybody is looking very professional.
For transparency, there is contact information and you can can get directly in contact with everyone.
Over many years as we've worked together, when they close transactions, they allow their work and their success to shine through. The website then helps tell their story. And that's really the job of your website - to tell your story.
The key takeaway is you want to always have a website that takes you up a notch in people's minds, and acts as an asset in your business. You want your website to show you on par with your competition or a little bit better. You want it to put you in the best light and to help your overall marketing or sales mix.
Regardless of whatever industry you’re in, there will always be some commonalities. On this example, you see the flat navigation going across the top, it’s very easy to get where you want, three clicks or less. Experience shows the social proof part of their story. The Values area—there’s a different type of social proof. "If your values are with alignment with us, we wish to do business with you" - that kind of thing.
You'll notice that on this website the language is quite sophisticated, it’s very value driven and soft.
In that regard it's quite different from many of the other websites throughout the Wally's Website Walkthroughs series, and yet it’s very effective and stands as a good contrast to some of these other website examples.
All the principles of measureable response are the same, however, the market is very different.
It’s important to really look at what your market is, who you’re speaking to and speak directly to them; this website does a great job doing that.
Until next time keep on measuring and improving those results.
Discover proven strategies for increasing sales and profits using the internet at: http://internetsalesstampede.com/
- published: 19 Sep 2014
- views: 5