WVIR-TV

WVIR-TV is the NBC-affiliated television station for Charlottesville, Virginia. It broadcasts a high definition digital signal on UHF channel 32 from a transmitter on Carters Mountain south of Charlottesville. The station can also be seen on Comcast channel 4 and in high definition on digital channel 211. Owned by the Waterman Broadcasting Corporation, WVIR has studios on East Market Street (US 250 Bus) in Downtown Charlottesville.

WVIR is the default NBC affiliate for the Harrisonburg/Staunton market, which doesn't have an NBC affiliate of its own. However, Washington, D.C.'s WRC-TV, Richmond's WWBT and Roanoke's WSLS can be seen on different cable providers as well.

History

It signed-on March 11, 1973 as the first television station based in Charlottesville and second outlet (after WHSV-TV) between Richmond and Roanoke. In 1986, Waterman Broadcasting purchased the station. Until August 15, 2004, it was the only full-power commercial outlet in the Charlottesville market affiliated with a major network with outside stations being seen on cable and over-the-air. On that date, WCAV signed-on becoming the area's first CBS affiliate and first station to mount a challenge against WVIR.