Total Market Approach (TMA) for Family Planning (FP) / Reproductive Health Commodity Security (RHCS) means: - Enhanced financial sustainability to the operationalization of RHCS; - Increased access and equity for the marginalized, under-served population; - Expanded choice in the public sector: moving to method mix. The Government's stewardship role is crucial for the operationalization of RHCS in country. Key facts: - Government should create an appropriate environment to work together all actors of FP market: private (commercial sector), social marketing organizations, including international and national NGOs, development partners, donors, health insurance companies and of course, governmental (public) organizations by establishing the coordinating body. - Government should lead a market segmentation analysis and then through above-mentioned body to support market actors on the selection of their targets (groups). - Government always takes the responsibility to fill the gap for that segment of population, which are not covered by other market actors. - Government should focus on quality of care: regardless of source of services and commodities, clients should get high quality services and commodities in line with the adopted national standards and clinical protocols. - Government should also support the establishment of markets for private sector by eliminating the existing barriers.

• published: 22 Nov 2013
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