In Chapter 1 of 10 in his 2013 Capture Your Flag interview, brand marketer Randall Metting answers "How Did Starting a Blog Help You Build Your Personal Brand?" By channeling his passions for music, food, culture and his dog Shiner into a blog, Metting brands himself "The Unofficial Mayor of Austin". The blog allows him to cultivate his passions and tell the story of Austin while building meaningful community ties. Randall Metting is a brand marketer working for Dulce Vida Spirits in Austin. Metting has built a career on helping companies and non-profits develop integrated marketing strategy and brand development programs. As "The Unofficial Mayor of Austin, Texas" Metting authors the randallmetting.com community blog. He is also an on-air radio personality for 93.3 KGSR radio in Austin. Metting earned a B.S. in Advertising from the University of Florida. Capture Your Flag is a career documentary interview series that interviews 60 up and coming leaders annually to gather knowledge and share a Near Peer Learning experience its audience may use to better plan, pursue and achieve life and career aspirations. Discover more at http://www.captureyourflag.com/ Follow us on Twitter: http://www.twitter.com/captureyourflag Like us on Facebook: http://www.facebook.com/captureyourflag

• published: 15 Nov 2013
• views: 34