A record label is a brand and a trademark associated with the marketing of music recordings and music videos. Most commonly, a record label is the company that manages such brands and trademarks, coordinates the production, manufacture, distribution, marketing and promotion, and enforcement of copyright protection of sound recordings and music videos; conducts talent scouting and development of new artists ("artists and repertoire" or "A&R"); and maintains contracts with recording artists and their managers. The term "record label" derives from the circular label in the center of a vinyl record which prominently displays the manufacturer's name, along with other information.

Within the music industry; most recording artists have become increasingly reliant upon record labels to broaden their consumer base, market their albums, and be both promoted and heard on mp3, radio, etc. and of course television also, with publicists that assist performers in positive media reports to market their merchandise, and make it available via stores and other media outlets. The Internet has increasingly been a way that some artists avoid costs and gain new audiences, as well as the use of videos in some cases, to sell their products.

Iggy Pop (born James Newell "Jim" Osterberg, Jr.; April 21, 1947) is an American singer, songwriter, musician, and actor. Though considered an innovator of punk rock, Pop's music has encompassed a number of styles over the years, including pop, metal, jazz and blues. Pop became known as 'Iggy' in high school, during which time he served as drummer for local blues band The Iguanas. He is vocalist of influential protopunk band The Stooges (Pop and the other surviving members of the group reunited in 2003), having become known, since the late 1960s, for his outrageous and unpredictable stage antics.

Though the singer's popularity has waned and waxed throughout his career, Pop has recorded a number of well-known songs, including "Lust for Life", "Real Wild Child", "I Wanna Be Your Dog," "Candy" (a duet with Kate Pierson of The B-52's), "China Girl", "Nightclubbing", "Search and Destroy", and "The Passenger". The Stooges were inducted into the Rock and Roll Hall of Fame in 2010

Iggy Pop (AKA Iggy Stooge) was born in Ann Arbor, Michigan, the son of Louella (née Christensen) and James Newell Osterberg, Sr., a former high school English teacher and baseball coach at Fordson High School in Dearborn, Michigan. Osterberg was raised in a trailer park in Ypsilanti, Michigan. He is of Irish and English descent on his father's side, and of Norwegian and Danish ancestry on his mother's. His father was adopted by a Swedish American family and took on their surname (Österberg).

Jeffrey Lewis (born November 20, 1975 in New York City) is an American singer/songwriter and comic book artist.

Lewis attended State University of New York at Purchase and graduated in 1997 with a degree in Literature. His Senior Literary Thesis was on the comic book Watchmen.

Lewis also lectured on the topic of Watchmen at the Institute For Cultural Studies at the University of Leuven, Belgium, in 2000, and the text of his lecture ("The Dual Nature of Apocalypse in Watchmen") was published in the book The Graphic Novel, edited by Jan Baetens, in 2001.

Starting in 2000, he spent about 2 years living in Austin, Texas, playing open mic nights, working odd jobs and distributing his autobiographical comics to local coffee shops.

Several of his musical influences have been acknowledged in his songs such as "Williamsburg Will Oldham Horror", "The History of The Fall" and "The Chelsea Hotel Oral Sex Song", concerning the song by Leonard Cohen. Lewis' lyrics are complex and literate, often combining a nihilistic world-view with a hopeful message and sharp wit. Growing up on the Lower East Side of Manhattan Island his songs are also highly informed by his home surroundings, with songs name-dropping places such as Williamsburg, the FDR Drive and the East River.

Jared Joseph Leto (born December 26, 1971) is an American actor, director, producer, musician, and occasional model. Leto has appeared in both big budget Hollywood films and smaller projects from independent producers and art houses. He rose to prominence for playing Jordan Catalano in the teenage drama My So-Called Life (1994). He later made his film debut in How to Make an American Quilt (1995) and received first notable critical praise for his performance in Prefontaine (1997). Leto played supporting roles in The Thin Red Line (1998) and Girl, Interrupted (1999), as well as the lead role in the horror film Urban Legend (1998), and earned critical acclaim after portraying heroin addict Harry Goldfarb in Darren Aronofsky's Requiem for a Dream (2000). He has worked with director David Fincher in Fight Club (1999) and Panic Room (2002). Since the 2000s, Leto has been nominated for awards for his work in such films as American Psycho (2000), Highway (2002), Lord of War (2005), Lonely Hearts (2006), Chapter 27 (2007), and Mr. Nobody (2009).