The terms special edition, limited edition and variants such as deluxe edition, collector's edition and others, are used as a marketing incentive for various kinds of products, originally published products related to the arts, such as books, prints or recorded music and films, but now including cars, fine wine and other products. A limited edition is restricted in the number of copies produced, although in fact the number may be very low or very high. A special edition implies there is extra material of some kind included. The term is frequently used on DVD film releases, often when the so-called special edition is actually the only version released.

Collector's edition may just be another term for special edition. It may also refer to books in special limited and numbered editions, sometimes hand-bound, and signed by the artist and containing one or more original works or prints produced directly from his work and printed under his supervision.

Popular culture widely employs special, deluxe, and limited edition in marketing, releasing subsequent, improved versions of film DVDs, music and video games. Companies widely use special editions and incremental improvements to sell the same products to consumers multiple times. This has been seen in the 10th Anniversary edition of Titanic, which simply consists of the first two discs of the previous Special Collector's edition, only with new packaging.

Taylor Alison Swift (born December 13, 1989) is an American singer-songwriter and occasional actress. Raised in Wyomissing, Pennsylvania, Swift moved to Nashville, Tennessee at the age of fourteen to pursue a career in country music. She signed to the independent label Big Machine Records and became the youngest songwriter ever hired by the Sony/ATV Music publishing house. The release of Swift's self-titled debut album in 2006 established her as a country music star. "Our Song", her third single, made her the youngest sole writer and singer of a number one song on the country chart. She received a Best New Artist nomination at the 50th Grammy Awards.

Swift's second album, Fearless, was released in late 2008. Buoyed by the chart success of the singles "Love Story" and "You Belong with Me", Fearless attracted a crossover audience and became the top-selling album of 2009. The record won four Grammy Awards, with Swift becoming the youngest ever Album of the Year winner. Fearless also received Album of the Year plaudits at the American Music Awards, Academy of Country Music Awards and Country Music Association Awards, making it the most awarded album in country music history. In 2010, Swift released her third album, Speak Now, which sold over one million copies in its first week. She then embarked on the 111-date Speak Now World Tour, which was attended by over 1.6 million fans and has become one of the highest-grossing concert tours of all time. The album's third single, "Mean", won two Grammy Awards for Best Country Song and Best Country Solo Performance. Swift is currently recording her fourth studio album, due for release in the fall of 2012.

Elizabeth Woolridge Grant (born June 21, 1986), better known by her stage name Lana Del Rey, is an American singer-songwriter. Raised in upstate New York, Del Rey moved to New York City at age eighteen, where she attended college and began writing music and performing in clubs.

In 2008, Del Rey contracted with an independent label and recorded a self-titled debut album which was briefly available on iTunes in 2010; Del Rey ultimately bought back the rights to the album and it was withdrawn soon after.

In June 2011, she released the song "Video Games" on the Internet, accompanied by a self-made music video that went viral in the following months. The song was later released as a single in October, leading up to Del Rey's major-label debut album, Born to Die, which was released on January 31, 2012 through Interscope Records. Born to Die debuted at number one in seven countries, including the United Kingdom and Australia. The album has spawned two worldwide top 10 hits: "Video Games" and "Born to Die".

Edward Christopher "Ed" Sheeran (born 17 February 1991) is an English singer-songwriter who is currently signed to Asylum / Atlantic Records. Sheeran broke through commercially in June 2011, when his debut single "The A Team" debuted at number 3 on the UK chart.

Sheeran was born in Halifax, West Yorkshire to Irish and English parents, before moving to Framlingham, Suffolk; he is a cousin of TV journalist and presenter Gordon Burns. He learned guitar at a very young age, and began writing songs during his time at Thomas Mills High School in Framlingham. His early childhood memories, referred to in a interview on the Zane Lowe show, included listening to Van Morrison on his countless trips to London with his parents and going to an intimate gig with Damien Rice in Ireland when he was 11. He also opened for Nizlopi in Norwich in April 2008 after being one of their guitar technicians. Sheeran began recording in 2005, which led to the release of his first EP, The Orange Room EP. Sheeran also released 2 albums, a self-titled one in 2006 and Want Some? in 2007. He moved to London in 2008 to play gigs, starting off in very small venues, playing every day, to as little as five people. In 2008, he auditioned for the ITV series Britannia High.

Stefani Joanne Angelina Germanotta (/ˈstɛfəniː dʒʌrməˈnɑːtə/ STE-fə-nee jurr-mə-NAH-tə; born March 28, 1986), known by her stage name Lady Gaga, is an American singer and songwriter. Born and raised in New York City, she primarily studied at the Convent of the Sacred Heart and briefly attended New York University's Tisch School of the Arts before withdrawing to focus on her musical career. She began performing in the rock music scene of Manhattan's Lower East Side, and was signed with Streamline Records by the end of 2007. During her employment as a songwriter for the record company, her vocal abilities captured the attention of recording artist Akon, who signed her to his label Kon Live Distribution.

Lady Gaga came to prominence as a recording artist following the release of her debut album The Fame (2008), which was a critical and commercial success that topped charts around the world and included the international number-one singles "Just Dance" and "Poker Face". After embarking on the The Fame Ball Tour, she followed the album with The Fame Monster (2009), which spawned the worldwide hit singles "Bad Romance", "Telephone" and "Alejandro". The album's success allowed her to embark on the eighteen-month long Monster Ball Tour, which later became one of the highest-grossing concert tours of all time. Her most recent album Born This Way (2011) topped the charts of most major markets and generated more international chart-topping singles, including "Born This Way", "Judas" and "The Edge of Glory". Besides her musical career, she involves herself with humanitarian causes and LGBT activism.