Yugoslavs (Serbo-Croatian: Jugoslaveni, Jugosloveni; Cyrillic script: Југословени; Slovene: Jugoslovani; Macedonian: Југословени; Bulgarian: югославяните) is a designation that was originally designed to refer to a united South Slav people. It has been used in two connotations, the first in an ethnic or supra-ethnic connotation, and the second as a term for citizens of the former Yugoslavia. Cultural and political advocates of Yugoslav identity have historically ascribed the identity to be applicable to all people of South Slav heritage, including those of Bosnia and Herzegovina, Bulgaria, Croatia, Montenegro, Serbia and the presently disputed region of Kosovo, Slovenia, and the Republic of Macedonia.

Ethnic Yugoslavs referred to those who exclusively viewed themselves as Yugoslavs with no other ethnic self-identification. Yugoslavs has also historically been used referred to a Yugoslav supra-ethnic nation that has "tribal" ethnicities, such as Croats, Serbs, and others within it.

In the Socialist Federal Republic of Yugoslavia, the official designation for those who declared themselves Yugoslav was with quotation marks, "Yugoslavs" (introduced in census 1971). Quotation marks were meant to distinguish Yugoslav ethnicity from Yugoslav citizenship – which was written without quotation marks. Shortly before the dissolution of Yugoslavia many of those who had identified themselves as ethnic "Yugoslavs" reverted to or adopted traditional nationalities such as Serbs, Croats, Bosniaks, Macedonians, Montenegrins, Muslims by nationality, Slovenes—and other small Yugoslav groups in Yugoslavia not officially represented by the state, including Bulgarians, Janjevci, Bunjevci, and Šokci. Some also decided to turn to sub-national regional identifications, especially in multi-ethnic historical regions like Istria, Vojvodina, or Bosnia. The Yugoslav designation however continues to be used by some.

Marshal Josip Broz Tito (Serbo-Croatian pronunciation: [jɔ̂sip brɔ̂ːz tîtɔ]; born Josip Broz; Cyrillic: Јосип Броз Тито; 7 May 1892 – 4 May 1980) was a Yugoslav revolutionary and statesman, serving in various roles from 1945 until his death in 1980. While his presidency has been criticized as authoritarian, due to his successful economic and diplomatic policies, Tito was seen by most as a benevolent dictator, and was a popular public figure both in Yugoslavia and abroad. Viewed as a unifying symbol, his internal policies successfully maintained the peaceful coexistence of the nations of the Yugoslav federation. He gained international attention as the chief leader of the Non-Aligned Movement, working with Jawaharlal Nehru of India and Gamal Abdel Nasser of Egypt.

Josip was born as the seventh child of Franjo and Marija Broz in the village of Kumrovec within Austria-Hungary (modern-day Croatia). Drafted into the army, he distinguished himself, becoming the youngest Sergeant Major in the Austro-Hungarian Army. After being seriously wounded and captured by the Russians, Josip was sent to a work camp in the Ural Mountains. He participated in the October Revolution, and later joined a Red Guard unit in Omsk. Upon his return home, Broz found himself in the newly established Kingdom of Yugoslavia, where he joined the Communist Party of Yugoslavia.