Roc Nation is a record label, management, music publishing and entertainment company founded under Jay-Z.

In April 2008, Live Nation partnered with Jay-Z to create Roc Nation. Roc Nation has a record label named Star Roc and an entertainment company named Takeover Roc Nation, located in the United Kingdom, and it also covers Europe; the company releases records with Sony Music Entertainment and partners with Live Nation.

A nation may refer to a community of people who share a common language, culture, ethnicity, descent, or history. In this definition, a nation has no physical borders. However, it can also refer to people who share a common territory and government (for example the inhabitants of a sovereign state) irrespective of their ethnic make-up. In international relations, nation can refer to a country or sovereign state. The word nation can more specifically refer to people of North American Indians, such as the Cherokee Nation that prefer this term over the contested term tribe.

According to Joseph Stalin writing in 1913 in Marxism and the National Question: "a nation is not a racial or tribal, but a historically constituted community of people;" "a nation is not a casual or ephemeral conglomeration, but a stable community of people;" "a common language is one of the characteristic features of a nation;" "a nation is formed only as a result of lengthy and systematic intercourse, as a result of people living together generation after generation;" "a common territory is one of the characteristic features of a nation;" "a common economic life, economic cohesion, is one of the characteristic features of a nation;" "a common psychological make-up, which manifests itself in a common culture, is one of the characteristic features of a nation;" "A nation is a historically constituted, stable community of people, formed on the basis of a common language, territory, economic life, and psychological make-up manifested in a common culture." According to Stalin, this would exclude Jews as they have no common territory.

Shawn Corey Carter (born December 4, 1969), better known by his stage name Jay-Z, is an American rapper, songwriter, record producer, entrepreneur, and occasional actor. He is one of the most financially successful hip hop artists and entrepreneurs in America, having a net worth of over $450 million as of 2011.He has sold approximately 50 million albums worldwide, while receiving fourteen Grammy Awards for his musical work, and numerous additional nominations. He is consistently ranked as one of the greatest rappers of all-time. He was ranked #1 by MTV in their list of The Greatest MCs of All-Time in 2006. Two of his albums, Reasonable Doubt (1996) and The Blueprint (2001) are considered landmarks in the genre with both of them being ranked in Rolling Stone magazine's list of the 500 greatest albums of all time. Blender included the former on their 500 CDs You Must Own Before You Die.

Jay-Z co-owns the 40/40 Club, is part-owner of the NBA's Brooklyn Nets and is also the creator of the line Rocawear. He is the former CEO of Def Jam Recordings, one of the three founders of Roc-A-Fella Records, and the founder of Roc Nation. As an artist, he holds the record for most number one albums by a solo artist on the Billboard 200 with eleven. Jay-Z also has had four number ones on the Billboard Hot 100, one as lead artist.

Kevin Wayne Durant (born September 29, 1988) is an American professional basketball forward with the Oklahoma City Thunder of the National Basketball Association (NBA). A 6'9" small forward, Durant was the consensus 2007 National College Player of the Year and the 2006–2007 Big 12 Player of the Year, amongst other awards. After a standout freshman season at the University of Texas, Durant opted to enter the NBA Draft, where he was selected second overall by the Seattle SuperSonics. There he went on to win the NBA Rookie of the Year Award after his debut season. In 2007, Durant signed an endorsement contract with Nike. In the 2009–10 season Durant led the NBA in scoring and became the youngest player ever to win the NBA scoring title. He would later be named to the 2010 All NBA First Team.

Jermaine Lamar Cole (born January 28, 1985), better known by his stage name J. Cole, is an American rapper and record producer. In 2009, he was the first rap artist signed to Jay-Z's label Roc Nation. His long-awaited debut album titled Cole World: The Sideline Story was released on September 27, 2011. The album debuted at number one on the US Billboard 200, Top R&B Albums and Top Rap Albums chart, selling more than 217,000 in its first week sales. He received a nomination for Best New Artist at the 54th Grammy Awards

Cole was born on January 28, 1985. Cole's father served in the United States Army. At the age of 8 months old, he relocated to Fayetteville, North Carolina where he was raised by his mother, aunt and his cousin. Cole attended Terry Sanford High School in Fayetteville and graduated in 2003. He decided that he had a better chance of getting signed in New York City, so he chose to attend St. John's University on an academic scholarship where he majored in communication and minored in business, graduating magna cum laude.