Product Red, styled as (PRODUCT)^RED, is a brand licensed to partner companies such as Nike, American Express (UK), Apple Inc., Starbucks, Converse, Bugaboo, Penguin Classics (UK & International), Gap, Emporio Armani, Hallmark (US) and Dell. It was founded in 2006 by U2 frontman and activist Bono and Bobby Shriver of ONE/DATA to engage the private sector in raising awareness and funds to help eliminate AIDS in Africa. The Global Fund to Fight AIDS, Tuberculosis and Malaria is the recipient of (RED) monies. Bono is an active public spokesperson for the brand.Didier Drogba is also a spokesperson for the brand and is the face of the Nike (RED) Laces campaign.

Susan Smith Ellis was named CEO in June 2007. As part of a new business model developed in partnership with Wolff Olins, each partner company creates a product with the Product Red logo. In return for the opportunity to increase its own revenue through the Product Red products that it sells, a percentage of the profit is given to the Global Fund. Since Product Red is a private company, a portion of the contributions received from the third party brands is taken as profit. This incorporation of humanitarian aid and for-profit businesses is one way of "ethical consumerism."

Brian Douglas Williams (born May 5, 1959) is the anchor and managing editor of NBC Nightly News, the evening news program of the NBC television network, a position he assumed in 2004. Williams was listed among Time Magazine's 100 Most Influential People in the World in 2007, and in 2010, a prominent media observer dubbed him "the Walter Cronkite of the 21st century."

Williams was reared in a middle-class Irish Catholic home. His father, Gordon L. Williams, was an executive vice president of the National Retail Merchants Association, in New York. During childhood, his family moved from his birthplace, Ridgewood, New Jersey, to Elmira, New York. He lived in Elmira for ten years before moving to Middletown, New Jersey, when he was in junior high school.

He graduated from Mater Dei High School, a Roman Catholic high school in the New Monmouth section of Middletown. While in high school, he was a volunteer firefighter for three years at the Middletown Township Fire Department. His first job was as a busboy at Perkins Pancake House.