Rinaldo S. Brutoco
Rinaldo S. Brutoco
Born	(1947-02-27) February 27, 1947 (age 65) Toronto, Canada
Nationality	American
Occupation	corporate executive, entrepreneur, author, philanthropist and a business and environmental consultant.
Spouse(s)	Lalla D. Brutoco
Website
www.worldbusiness.org

Rinaldo S. Brutoco (born in Toronto, Canada on February 27, 1947) is a corporate executive, entrepreneur, author, philanthropist and a business and environmental consultant.

Brutoco serves as a Board Member for the Men’s Wearhouse, and on the Audit and Governance Committees of the Board. He is also a regular keynote speaker for conferences and gatherings focused on sustainability in business and investing.^[1][2] He co-hosts a monthly podcast called “New Business Paradigms: Conscious Commentary on Business and Society,” on the Blog Talk Radio Network.

Education[link]

In 1968, Brutoco graduated with honors from Santa Clara University with a degree in Economics and Philosophy.^[3] He went on to receive a Juris Doctorate, Order of the Coif, from UCLA School of Law in 1971.^[3]

Career[link]

In 1972, when Brutoco was 25 years old, he became the youngest attorney to argue before the California Supreme Court at that time in the case of California Public Interest Law Center v. Public Utilities Commission.^[4] As the Founder and Principal of the California Public Interest Law Center,^[5] Brutoco won what, at that time, was the largest class action lawsuit in the history of the United States.

Since 1992, Brutoco has served on the board of the Men's Wearhouse,^[1] a $2.5 billion market capitalization men’s clothing company.^[6]

As an Entrepreneur, Brutoco has started and run several business. He is the principal and CEO of the ShangriLa Consulting Group, Inc.; Founder, Executive Chef and Chief Executive Officer of Seven Oaks Ranch, an organic food and cosmetic manufacturer and distributor of several propriety brands; Founder and Chairman of H2 Clipper,^[7] a company that has developed a revolutionary heavily patented hydrogen- powered dirigible.

In past years, Brutoco co-founded and was the Chief Operating Officer of Channel 100, the first company in the world to offer pay cable television services. Brutoco was the Founder and CEO of Universal Subscription Television, one of the first companies to offer over-the-air television transmissions of major motion pictures.

Brutoco also served as the CEO and Chairman of the Red Rose Collection,^[8][9][10] a company that for 12 years was the sole distributor of Mother Teresa’s personally endorsed biographical motion picture, Mother Teresa (1986) and Mother Teresa: The Legacy (2004).

Service[link]

In 1987, Brutoco founded the World Business Academy,^[9] a nonprofit business network and think tank which seeks to elevate the consciousness of people involved in business to match their power and influence with a corresponding level of care and responsibility for the environment and for humanity as a whole.

Brutoco was Chair of the Evolutionary Leaders Administrative Circle, part of the Evolutionary Leaders organization.

Brutoco has served on boards of directors and advisory boards of several non-profits, including The Gorbachev Foundation,^[3] Institute of Transpersonal Psychology,^[3] State of the World Forum (Co-founded with Jim Garrison), the Omega Point Institute,^[3] The National Peace Academy,^[11] and the Brutoco Family Foundation.

Publications[link]

Books[link]

Brutoco is the Co-Author, along with professor Jerry B. Brown and former Exxon and Silicon Valley executive James A. Cusumano, of Freedom From Mid-East Oil (World Business Academy, 2007),^[12] a book about the confluence and possible outcomes of the crises of global warming, peak oil and spiking world energy consumption. The authors outline an energy policy that they say would reduce oil consumption in the United States by 5 million barrels a day with existing (2007) technologies and no new taxes, thereby freeing the United States from dependence on oil from the Middle East, renew the global economy and reduce greenhouse gases which lead to climate change.^[13]

He is also a Co-Author of Profiles in Power: The Anti-Nuclear Movement and the Dawn of the Solar Age Twayne Publishers (October 1997) a college textbook profiling the Anti-nuclear social movementas well as individuals who challenged the nuclear energy industry in court and in the legislative process, environmental conservationists and clean energy entrepreneurs.^[14]

Radio Show and Podcast[link]

Brutoco hosts a monthly podcast called New Business Paradigms: Conscious Commentary on Business and Society, on the Blog Talk Radio Network.

Articles[link]

• The Market is Lying: Why We Must Tax Carbon, Not Subsidize It (7-08-11)
• Taxpayers Subsidize Big Oil, World’s Most Profitable Industry(5-20-11)
• Japan’s Nuclear Kamikazes: A Morality Tale of Energy Madness.pdf(3-19-11)
• The Upcoming Nuclear Peril: Worse than the BP Oil Disaster(7-1-10)
• Nuclear “Spin-Co”(3-18-10)
• The President’s Leadership Challenge: A Call for Bold Action(1-31-10)
• “Spellcasters”: The Hunt for the “Buy-Button” in Your Brain(1-22-10)
• Copenhagen: A Bigger Opportunity Than Climate Change(12-15-09)
• The True Story about “Climate Cover-Up”(12-9-09)
• Pellet Power: Coal Power Substitute(8-12-09)
• Community Self-Reliance: A Local Currency Model(8-3-09)
• Saving the U.S. Economy with "Trickle-Up" Economics(10-10-08 updated 2-9-09)
• The Wisdom of Two Generals.pdf(10-1-01 reprinted 2009)
• The Cure for Automakers' Crisis? File Chapter 14.pdf(12-3-08)
• The Nuclear Nemesis Redux, Forum CSR International.pdf(12-08)
• An Economic Solution Through Service, Not Greed.pdf(10-10-08)
• You're Going to Like the Way He Leads: George Zimmer and the Men's Wearhouse.pdf(10-10-08)
• The Nuclear Nemesis.pdf, Trends (American Bar Association), Vol. 39, No. 5(May/June 2008)
• Nuclear Power: A Mistake in Search of a Mission.pdf(6-6-07)
• "Iraq" - Exit from a Quagmire.pdf(5-9-07)
• Living in the Questions: The 2006 Global MindChange Forum(11-9-06)
• The New Paradigm of Corporate Governance: The Buck Stops Here.pdf(9-22-05)
• The New Paradigm of Governance: Tribal Values - Guidelines for CEO Succession.pdf(1-20-05)
• The New Paradigm of Governance: The Demise of the Imperial CEO(1-13-05)
• The Global Family's "Business"(6-1-02)

References[link]