Showing posts with label padraic flanagan. Show all posts
Showing posts with label padraic flanagan. Show all posts

Tuesday, 27 September 2011

More cross-promotion from Richard Desmond

The Wednesday editions of the Daily Express and Daily Star can hardly contain their excitement about the launch of the new Health Lottery:




Despite the fact it has only launched today, the Express article by Padraic Flanagan explains that it is:

Britain's biggest lottery

Of course, it was to be expected that these papers would give the lottery such glowing, prominent coverage. Why?

Because the Health Lottery is being run by Northern and Shell - the Richard Desmond-owned company that also owns...the Daily Express and the Daily Star.

One thing the papers probably won't mention is the criticism levelled at the Health Lottery for giving 20.5p of every £1 ticket to good causes, compared with the National Lottery's 28p.