Tuesday Ten with CadChica Sports: #SMSportsChat

• published: 07 Jan 2015
• views: 64

TUESDAY TEN RETURNS Tuesday Ten is a conversation with leaders and up-and-comers in the world of sports in: media/broadcasting, business/marketing, social media and more. Tuesday, January 6, was the season premiere of Tuesday Ten with CadChica Sports. I teamed up with Tariq Ahmad to bring his popular #smsportschat to the Google+ scene for one night only. We were joined by an all-star panel from the world of sports. They specialize in social and digital media, as well as the business side of sports. ~~~ TIME STAMPS OF THE SHOW 01:15 – My co-host, Tariq Ahmad bio and a history of how #smsportschat got started. 03:30 – Intro to Lisa Bregman 04:42 – Intro to Adam Navarrete 05:53 – Intro to Neil Horowitz 06:58 – Intro to Jessica Smith 07:26 – “Softball” question (Reference: http://goo.gl/ZTLduY) What is one thing you wish teams, leagues, schools, athletes would do differently in 2015? 08:02 – Neil: More teams tailor content to the platform. Give fans the content that is truly shareable. 09:53 – Adam: It’s about the experience. Fans remember the experience at the game more than the score. Bring that into the digital realm. 11:33 – Jessica: Finding a brand voice that’s all their own. Less copycat and less FOMO (fear of missing out). 13:35 – Lisa: Many changes since she started. Social media is divided within teams. Cohesiveness is not completely there just yet. 16:20 – The dreaded ROI question from Tariq. Is it absolutely necessary for sports entities to use the “Buy” features being implemented across social media platforms? 17:03 – Adam: Still a novelty to measure it. The bottom line for teams remains ticket sales. 18:44 – Neil: Not a native action just yet for the platforms. Focus remains getting them to the owned website. Intangible value of social. 21:28 – Jessica: From a brand perspective, moving in the direction of customers wanting to buy. Still a novelty, but some gray area. 23:02 – Lisa: ROI isn’t one patent answer. Every team, league, market is different. Many factors involved. Communication is key. 26:51 – Question: What has stood out from brands, sponsors, teams or even the bowl games in terms of social media this season? 27:17 – Jessica: Early season hype videos were stellar. Schools taking it beyond just football. Branding integrated. 29:04 – Lisa: Bowl games surprised her. Seeing more professional-quality interaction from teams. 31:04 – Neil: Engaged impressions throughout the game (e.g. AllState’s Mayhem series). Shareable content works with/for passionate fans. 33:59 – Audience Question: Best campaigns for the past year. 34:32 – Jessica: U.S. Soccer’s World Cup campaign. Jerseys, outreach program was an innovative rallying point for watching the #USMNT. 35:41 – Neil: MLB continues to excel combining social media and in-game engagement. Creativity in visual graphics for fans from brands, sponsors, team. 37:42 – Adam: RE2PECT and Nike was an impressive way for Gatorade to honor the Yankees’ Derek Jeter; first time changing their logo. 38:51 – Lisa: Brand and UnderArmour’s I WILL WHAT I WANT campaign. Also, the #WeAreWinter hashtag from Canada during the Winter Olympics. 40:25 – Audience Question: Is there a major company that you’d like to see involved more in college sports? 40:58 – Jessica: It depends on the school. Each one has different priorities, resources, demographics. Rules & regulations to follow. 41:46 – Neil: Agreed with Jessica. Also, would like to see more personality from brands. 43:00 – Lisa: Better activation from sponsors (Pepsi, anyone?). Work hand-in-hand. 44:58 – Jessica: Indianapolis Colts and sponsored content. Experiential marketing. 46:07 – Adam: Uber and Lyft have been engaged in MLB. Possible avenue for colleges too. 48:22 – CONNECTION TIME (how to connect with our panelists and co-host) 52:00 – NEXT WEEK ~~~ *CONNECTION CENTRAL* *Lisa* Twitter https://twitter.com/LisaMBregman *Adam* Website https://AdamNavarrete.com Twitter https://twitter.com/AdamNavarrete LinkedIn https://linkedin.com/in/AdamNavarrete *Neil* Website http://dsmsports.net/ LinkedIn www.linkedin.com/in/neilhorowitz Twitter https://twitter.com/njh287 *Mark* Twitter https://twitter.com/markjburns88 LinkedIn linkedin.com/in/markjburns *Jessica* Twitter https://twitter.com/WarJessEagle ~ *With Me* *Website:* http://cadchicasports.com/ *Twitter:* https://twitter.com/CadChica *Instagram:* http://instagram.com/cadchica *LinkedIn:* http://www.linkedin.com/in/cadchicasports/ ~~~ *Because* this is a *Special Edition* of Tuesday Ten with our panel, we'll be going beyond the normal 10 minute show. We'll return to our regular programming, Tuesday, January 13. BLOG: http://bit.ly/CCS010515