"Total Sporting & Fitness Solutions Pvt Ltd have launched their 6th store at Borivali, with breathtaking store design & layout of 4,500 sq ft carpet area under guidance of MasterClass™!"; said Mr. Niteen Shah & Mr. Jiten Chheda, Directors. They were sharing their Transformational Experience with MasterClass™ at "Take Your Company to the Next Level" in August 2013, a seminar conducted by KCF, where 9 speakers also shared their experiences with MasterClass. MASTERCLASS™ CASE STUDY: Mr. Niteen Shah & Mr. Jiten Chheda founded Total Sporting & Fitness Solutions Pvt Ltd about 10 years ago out of sheer passion for sports & fitness in 2003. In 2012-13, they achieved Rs. 25 crore in sales with 5 stores; 4 in Mumbai & 1 in Pune. Having tasted success, they decided to scale up their chain with a vision to be one of the largest chains in India for Sports goods & Fitness equipment. KEY ISSUES: 1) We had no strategy or business plan in place. Almost as if we had no clear direction. 2) Scaling up beyond 5 stores is challenging, as we are not aware of modern retail management techniques. 3) How to scale up without using up too much of cash, and become a national brand. 4) Using old computer software for all the stores, which doesn't have many featured required for modern retailing & analysis. MASTERCLASS™ SOLUTIONS THEY FOCUSED ON: 1) MasterClass™ helped us develop a very inspirational mission & purpose. We also developed simple 4-Page Strategic Execution Plan with Mission, Values, Vision, Long Term Goals, 1 Year Objectives & Execution plan. 2) Engaged MasterClass™ for Strategic Execution Consulting. They introduced us to modern retail concepts including category management & merchandising management. 3) Redefined the brand identity & made it very modern, lively, sporty & passionate looking. 4) Developed brand positioning: "Creating Sports & Fitness Culture". 5) Created Standard Operating Processes (SOPs). 6) Organization building, started recruiting professional staff. Initiated implementation of best HR practices. 7) Started institutional division to set up turnkey projects of clubs & gyms. 8) Planned & improved our gross margin. Launched our own label (private label) of fitness equipment. 9) Focused on Brand building as an important asset building exercise. 10) Launched 6th store at Borivali, our first franchisee store, with breathtaking store design & layout of 4,200 sq. ft. carpet area under guidance of MasterClassTM . This is India's finest & best Sports & Fitness Store with very international look & feel, redefining customer experience. 11) Our vision is to be a Rs. 100 crore chain that remains profitable, sooner rather than later & with the help of MasterClass™, we are absolutely certain that we will get there. They developed a Simplified 4-Page Strategic Plan & Execution Plan, using the revolutionary simplified methodology developed by MasterClass™ to help companies reach the Next Level of Success, under the guidance of Mr. Ambrish Chheda. After that they signed up MasterClass™ for 'Execution Consulting'. In this Video they share how they are taking forward their chain of sports goods & fitness equipments retail stores. No wonder they say that MasterClass™ is their partner for life! TESTIMONIAL FOR MASTERCLASS™ BY MR. NITEEN SHAH & JITEN CHHEDA, TOTAL SPORTING & FITNESS SOLUTIONS PVT LTD: "MR. AMBRISH CHHEDA IS ONE OF THE MOST KNOWLEDGEABLE PEOPLE I KNOW. HE IS LIKE A GOLD MINE; HOW MUCH OF GOLD YOU CAN DIG OUT OF HIM IS UP TO YOU"! HE IS A MASTER OF STRATEGY". "MasterClass™ has given us absolute clarity, laser sharp focus, a burning desire and a simplified methodology to take our business to the Real Next Level. Mr. Ambrish Chheda is a master trainer with tremendous knowledge of various businesses and years of experience the field of business management". MasterClass™ has helped more than 1,000 companies and individuals from Mumbai, Chennai and Hyderabad, in developing their Strategy, Planning and Implementation Process to grow these companies to the Next Level of Success in a Simplified manner. KCF is an NGO that enables business entrepreneurs scale up their businesses.

• published: 10 Aug 2013
• views: 122