"Just Say No" was an advertising campaign, part of the U.S. "War on Drugs", prevalent during the 1980s and early 1990s, to discourage children from engaging in illegal recreational drug use by offering various ways of saying no. Eventually, this also expanded the realm of "Just Say No" to violence and premarital sex. The slogan was created and championed by First Lady Nancy Reagan during her husband's presidency.

The campaign emerged from a substance abuse prevention program supported by the National Institutes of Health, pioneered in the 1970s by University of Houston Social Psychology Professor Dr. Richard I. Evans. Evans's social inoculation model included teaching student skills to resist peer pressure and other social influences. The campaign involved University projects done by students across the nation. Jordan Zimmerman, a student at USF, won the campaign. Zimmerman is the founder of Zimmerman Advertising, the 15th largest advertising corporation in the United States. The anti-drug movement was among the resistance skills recommended in response to low peer pressure, and Nancy Reagan's larger campaign proved to be a useful dissemination of this social inoculation strategy.

Michael Joseph Jackson (August 29, 1958 – June 25, 2009) was an American recording artist, entertainer, and businessman. Often referred to as the King of Pop, or by his initials MJ, Jackson is recognized as the most successful entertainer of all time by Guinness World Records. His contribution to music, dance, and fashion, along with a much-publicized personal life, made him a global figure in popular culture for over four decades. The seventh child of the Jackson family, he debuted on the professional music scene along with his brothers as a member of The Jackson 5 in 1964, and began his solo career in 1971.

In the early 1980s, Jackson became a dominant figure in popular music. The music videos for his songs, including those of "Beat It", "Billie Jean", and "Thriller", were credited with transforming the medium into an art form and a promotional tool, and the popularity of these videos helped to bring the relatively new television channel MTV to fame. Videos such as "Black or White" and "Scream" made him a staple on MTV in the 1990s. Through stage performances and music videos, Jackson popularized a number of complicated dance techniques, such as the robot and the moonwalk, to which he gave the name. His distinctive musical sound and vocal style influenced numerous hip hop, post-disco, contemporary R&B, pop and rock artists.

Nancy Davis Reagan (born Anne Frances Robbins; July 6, 1921) is the widow of former United States President Ronald Reagan and was First Lady of the United States from 1981 to 1989.

Nancy was born in New York City; her parents divorced soon after her birth and she grew up in Maryland, living with an aunt and uncle while her mother pursued acting jobs. As Nancy Davis, she was an actress in Hollywood in the 1940s and 1950s, starring in films such as Donovan's Brain, Night into Morning, and Hellcats of the Navy. In 1952 she married Ronald Reagan, who was then president of the Screen Actors Guild, and they had two children. Nancy was the First Lady of California when her husband was Governor from 1967 to 1975. In that capacity, she began work with the Foster Grandparents Program.

Nancy Reagan became First Lady of the United States in January 1981 following her husband's election. She was criticized early in his first term largely due to her decision to replace the White House china, despite it being paid for by private donations. Nancy restored a Kennedy-esque glamor to the White House following years of lax formality, and her interest in high-end fashion garnered much attention, as well as criticism. She championed recreational drug prevention causes by founding the "Just Say No" drug awareness campaign, which was considered her major initiative as first lady. Always protective of her husband, more controversy ensued when it was revealed in 1988 that she had consulted an astrologer to assist in planning the president's schedule after the 1981 assassination attempt on her husband. She had a strong influence on her husband and played a role in a few of his personnel and diplomatic decisions.

Louis Vincent "Captain Lou" Albano (July 29, 1933 – October 14, 2009) was an Italian-American professional wrestler, manager and actor. He was active as a professional wrestler from 1953 until 1969, then he became a manager, until 1995.

Throughout his 42-year career, Albano guided 15 different tag teams and four singles competitors to championship gold. Albano was part of the "Triumvirate of Terror," a threesome of nefarious WWF managers that also included The Grand Wizard of Wrestling and Fred Blassie. The trio would be fixtures in the company for a decade, until the Grand Wizard's death in 1983.

A unique showman, with an elongated beard, rubber band facial piercings, and loud outfits, Albano was the forefather of the 1980s Rock 'n' Wrestling Connection. Collaborating with Cyndi Lauper, Albano helped usher in wrestling's crossover success with a mainstream audience. Capitalizing on his success, he later ventured into Hollywood with various television, film, and music projects.

Anthony Frank "Tony" Iommi (born 19 February 1948, Heathfield Road Hospital, Handsworth, Birmingham, England, United Kingdom) is an English guitarist and songwriter, best known as the founding member of pioneering heavy metal band Black Sabbath, its main composer and sole continual member through multiple personnel changes. Iommi is widely recognised as one of the most important and influential guitarists in heavy metal music. According to Allmusic, "Iommi is one of only two guitarists (the other being Led Zeppelin's Jimmy Page) that can take full credit for pioneering the mammoth riffs of heavy metal."

In 2004, Iommi was ranked number one on Guitar World's "100 Greatest Metal Guitarists of All Time", and in 2011, ranked 25th in Rolling Stone magazine's list of the "100 Greatest Guitarists of All Time". On 13 October (Europe) and 1 November (United States) 2011 Iommi's autobiography was published, entitled Iron Man: My Journey Through Heaven and Hell with Black Sabbath. On 9 January 2012, it was announced that Iommi had been diagnosed with early stage lymphoma.