Gatorade is a brand of sports-themed food and beverage products, built around its signature product: a line of sports drinks. Gatorade is currently manufactured by PepsiCo and distributed in over 80 countries. The beverage was first developed in 1965 by researchers at the University of Florida, to replenish the combination of water, carbohydrates, and electrolytes that the school's student-athletes lost (in sweat) during rigorous athletic competitions. Its name was derived from the collective nickname of the university's athletic teams, "the Gators".

Originally produced and marketed by Stokely-Van Camp, the Gatorade brand was purchased by the Quaker Oats Company in 1983, which itself was bought by PepsiCo in 2001. As of 2010, Gatorade is PepsiCo’s 4th-largest brand, on the basis of worldwide annual retail sales. It primarily competes with Coca-Cola's Powerade and Vitaminwater brands worldwide; plus, Lucozade Sport in the United Kingdom. Within the United States, Gatorade accounts for approximately 75 percent market share in the sports drink category.

Kevin Wayne Durant (born September 29, 1988) is an American professional basketball forward with the Oklahoma City Thunder of the National Basketball Association (NBA). A 6'9" small forward, Durant was the consensus 2007 National College Player of the Year and the 2006–2007 Big 12 Player of the Year, amongst other awards. After a standout freshman season at the University of Texas, Durant opted to enter the NBA Draft, where he was selected second overall by the Seattle SuperSonics. There he went on to win the NBA Rookie of the Year Award after his debut season. In 2007, Durant signed an endorsement contract with Nike. In the 2009–10 season Durant led the NBA in scoring and became the youngest player ever to win the NBA scoring title. He would later be named to the 2010 All NBA First Team.

Dwyane Tyrone Wade, Jr. (born January 17, 1982), nicknamed Flash or D-Wade, is an American professional basketball player for the Miami Heat. Awarded 2006 Sportsman of the Year by Sports Illustrated, Wade has established himself as one of the most well-known and popular players in the league. He had the top selling jersey in the NBA for nearly two years, as he led the NBA in jersey sales from the 2005 NBA Playoffs, until the mid-point of the 2006–07 season.

After entering the league as the fifth pick in the 2003 NBA Draft, Wade was named to the All-Rookie team and the All-Star team the following eight seasons. In his third season, Wade helped lead the Miami Heat to their first NBA Championship in franchise history. He was named the 2006 NBA Finals MVP as he helped lead the Heat to a 4–2 series win over the Dallas Mavericks. At the 2008 Summer Olympics, Wade led the United States Men's Basketball team, commonly known as the "Redeem Team", in scoring, as they captured gold medal honors in Beijing, China. In the 2008–09 season, Wade led the league in scoring and earned his first NBA scoring title.

Michael Jeffrey Jordan (born February 17, 1963) is a retired American professional basketball player, active entrepreneur, and majority owner of the Charlotte Bobcats. His biography on the National Basketball Association (NBA) website states, "By acclamation, Michael Jordan is the greatest basketball player of all time." Jordan was one of the most effectively marketed athletes of his generation and was considered instrumental in popularizing the NBA around the world in the 1980s and 1990s.

After a three-season career at the University of North Carolina at Chapel Hill, where he was a member of the Tar Heels' national championship team in 1982, Jordan joined the NBA's Chicago Bulls in 1984. He quickly emerged as a league star, entertaining crowds with his prolific scoring. His leaping ability, illustrated by performing slam dunks from the free throw line in slam dunk contests, earned him the nicknames "Air Jordan" and "His Airness". He also gained a reputation for being one of the best defensive players in basketball. In 1991, he won his first NBA championship with the Bulls, and followed that achievement with titles in 1992 and 1993, securing a "three-peat". Although Jordan abruptly retired from basketball at the beginning of the 1993–94 NBA season to pursue a career in baseball, he rejoined the Bulls in 1995 and led them to three additional championships (1996, 1997, and 1998) as well as an NBA-record 72 regular-season wins in the 1995–96 NBA season. Jordan retired for a second time in 1999, but returned for two more NBA seasons from 2001 to 2003 as a member of the Washington Wizards.