Ad Tech
Learn The True ROI Of Your Marketing
Ad Tech isn't simply the technology that goes into serving advertisements. Many campaigns are taking place on social media where the strategy and continued optimization are more important than the technology used to serve the ad. With this shift in digital advertising social data is more valuable than ever.
Use Cases
Cross-Channel Reporting
With access to the raw data from Twitter, Tumblr, WordPress, Foursquare, Facebook and more you can finally show the true cross channel results of your advertising campaigns.
Realtime Marketing
Realtime marketing becomes more than a Tweet with a prayer, as you can monitor trends and create the perfect message for that exact moment. You can create the "Tweet in the dark", without being in the dark.
Benchmarking & Reporting
With our historical products you can get data from past campaigns for benchmarking and reporting. Show how your campaign performed compared to previous campaigns.
Understanding Your Audience
Social data allows you to get unbiased opinions right when you need them. With data delivered in realtime you can do more than collect opinions, you can react to changes and adjust campaigns for optimal results.
Did You Know?
The Best Turn To Gnip
Why do IBM, Adobe and Salesforce rely on Gnip? Reliable, sustainable and complete access to social data is critical to their business. They count on Gnip.
Global Customers
Gnip serves customers in over 30 countries who serve over 95% of the companies in the Fortune 500. They demand a robust, scalable enterprise-grade service. Gnip delivers.
4 Billion Activities Per Day
With the most sources, the most customers, and the most robust infrastructure, Gnip reliably delivers an enormous stream of social media data.
Sources
Sources for Ad Tech
If the lights at the Superbowl go out and you can't measure the impact of your Tweet how will you know to keep posting clever responses?
Things happen very virally on Tumblr. If you're not monitoring your campaign on Tumblr you may never know it's true success.
Realtime social data is commonly thought of as Twitter's domain, but as the largest social network Facebook is equally relevant.
Is your campaign driving people to the store more? With Foursquare you can measure check-ins and correlate them to your campaign.
In Our Words
From the Blog
Read more »Hacking to Improve Disaster Response with Qlik, Medair and Gnip
April 30, 2014 | Anthony Edwards, Director of Business Development
At Gnip, we’re always excited to hear about groups and individuals who are using social data in unique ways to improve our world. We were recently fortunate enough to support this use of social data for humanitarian good first-hand. Along with Plugged In to Gnip partner, Qlik, and international relief organization, Medair, we hosted a hackathon focused on global disaster response... Read more
Streaming Data Just Got Easier: Announcing Gnip’s New Connector for Amazon Kinesis
April 29, 2014 | Ian Cairns, Product Manager
I'm happy to announce a new solution we've built to make it simple to get massive amounts of social data into the AWS cloud environment. I'm here in London for the AWS Summit where Stephen E. Schmidt, Vice President of Amazon Web Services, just announced that Gnip's new Kinesis Connector is available as a free AMI starting today in the AWS Marketplace... Read more