http://www.ibmpressbooks.com/store/get-bold-using-social-media-to-create-a-new-type-of-9780132618311 - From Sandy Carter, one of the leaders of IBM's groundbreaking Social Business initiative and author of "Get Bold". This video is part of a series created to celebrate the ten year anniversary of IBM Press Books. The series includes IBM Press Books authors reflecting on the past and future of their area of expertise. IBM Press is a publishing partnership between IBM and Pearson and is the official publisher of IBM books for professionals and academia. Our mission is to publish the highest quality content for the critical topics facing today's business and technology students and professionals. With books designed to help educate business leaders, help users master the diverse range of technologies and solutions and prepare for IBM certifications, IBM Press books are an informative resource for knowledge that's critical for today's IT professional and throughout their careers. To see a complete list of IBM Press books, go to our Books & Products page. There you can both browse titles by topic as well as see newly published and best-selling books. http://www.ibmpressbooks.com/store/index.asp About "Get Bold" How to Drive Maximum Business Value from Social Media! From Sandy Carter, one of the leaders of IBM's groundbreaking Social Business initiative A complete framework, practical examples, and expert guidance for executing on YOUR Social Business AGENDA: Align organizational goals and culture Gain social trust Engage through experiences Network your business processes Design for reputation and risk management Analyze your data ...and win! Using social media, tools, and techniques, you can build a profound Social Business: one that is more dynamic, collaborative, efficient, and customer-driven--and far more successful. To capitalize on this monumental opportunity, however, you must deeply infuse the techniques and ethos of social collaboration throughout your organization. In Get Bold, IBM social media pioneer Sandy Carter presents a comprehensive framework for transforming your business into a winning Social Business. Carter's proven six-step AGENDA addresses goals, culture, governance, listening, trust, engagement, experience, processes, reputation/risk management, analytics, and even globalization. Packed with detailed workstreams, expert guidance, and real case studies, Get Bold can help you radically improve the way you operate--in areas ranging from innovation to cost reduction, customer relationships to talent management. Identify the transformations needed to become a Social Business More fully leverage internal and external networks you already have Engage customers with "integrated, interactive, and identifying" experiences Use social techniques to streamline, extend, and improve your processes Manage the risks of deeper connections with clients and employees Analyze and socialize data to discover what's happening and predict what's coming

• published: 21 Jan 2014
• views: 45