WMBD-TV is the CBS-affiliated television station for Central Illinois licensed to Peoria. It broadcasts a high definition digital signal on UHF channel 30 (or virtual channel 31.1 via PSIP) from a transmitter on Pinecrest Drive in Groveland Township's East Peoria section. The station can also be seen on Comcast channel 7 and in high definition on digital channel 912. Owned by the Nexstar Broadcasting Group, WMBD operates Fox affiliate WYZZ-TV (owned by the Sinclair Broadcast Group) through a local marketing agreement (LMA) and the two outlets share studios on North University Street in Peoria. Syndicated programming on this station includes Wheel of Fortune, Jeopardy! and The Dr. Oz Show among others.

On WMBD-DT2 is Bounce TV which is currently not seen on Comcast digital systems.

The station signed on January 1, 1958 as the third television outlet in the Peoria market (after WEEK and WTVH-TV). WMBD-TV took to the air as a CBS affiliate with the network being cleared through WTVH prior to this station signing on. Airing an analog signal on UHF channel 31, it was originally owned by John Fetzer along with WMBD radio (AM 1470 and FM 93.3 now WPBG). All three stations took their calls from a local legend that President Theodore Roosevelt once described Grandview Drive (original home of WMBD radio) as "the World's Most Beautiful Drive." WMBD-TV had studios along with its radio sisters on the second level of what was then the Majestic Theatre. Fetzer had previously won a construction permit for VHF channel 6 as early as 1949 but those plans were shelved when the Federal Communications Commission (FCC) made Peoria and Bloomington an all-UHF market.