The Bojangles' Southern 500 is the annual spring NASCAR Sprint Cup race held at Darlington Raceway in Darlington, South Carolina, USA, and is the second such event at Darlington to bear the name. It began in 1957 as a 300 miles (480 km) race in the Convertible Division, known as the Rebel 300. In 1966, the race was expanded to 400 miles (640 km), and in 1973 to 500 miles (800 km). In 1994, the race was returned to 400 miles. In 2005, as part of the settlement of the Ferko lawsuit and as part of a schedule realignment, the "Rebel" returned to its classic Confederate Memorial Day weekend date, and raised back to 500 miles.

Without a title sponsor for 2009, the race tentatively adopted the moniker of Southern 500, the traditional name of the fall race run from 1950-2004 on Labor Day weekend. A one-year deal with Go Daddy was signed. Some fans referred to the race exclusively as the GoDaddy.com 500 out of respect to what fans called the "real" Southern 500, a fall-race showdown. In 2010, Showtime signed a multi-year deal to sponsor the race, giving it the name Showtime Southern 500. In 2012, Bojangles', a Charlotte-based quick-service reaturant, took over sponsorship of the "Rebel".

Kevin Michael Harvick (born December 8, 1975) is an American NASCAR driver. He drives the No. 29 Budweiser Chevrolet Impala for Richard Childress Racing in the Sprint Cup Series. Harvick, until 2011, also owned a race team, Kevin Harvick Incorporated, that ran in the Nationwide Series and the Camping World Truck Series.

Harvick began kart racing after his parents Mike and JoNell bought him a go-kart as a kindergarten graduation gift in 1980. For the next 10 years, Harvick became a highly successful driver on the go-kart circuit. He earned seven national championships and two Grand National championships. In 1992, he started racing late models part-time in the NASCAR Featherlite Southwest Series and he competed there while still in high school. Harvick's father built him his first car to compete in the lower NASCAR Series by using the money he earned to run his own garage, Harvick Motorsports. When Harvick could not race, such as in the winter, he competed on his high school wrestling team at North High School in Bakersfield, California. He won a section title in his weight class his senior year. He then graduated and became a full-time driver and earned the honor of Rookie of the Year in 1995.

Lloyd D. Moore (June 8, 1912 – May 18, 2008) was a NASCAR Grand National Series driver from 1949 to 1955, recording 13 top-5 and 23 top-10 finishes. He was born in Frewsburg, New York, USA. At the time of his death, he was the oldest living former NASCAR driver.

In 1950, Moore was a teammate of NASCAR champion Bill Rexford under car owner Julian Buesink. He was the winner of one Grand National Series race that season, at the dirt half mile Winchester Speedway in Winchester, Indiana. He finished fourth in points for the season.

Moore was honored by his hometown of Frewsburg in March 2009 with a street named in his honor.