resources
Standards and Guidelines
2013 Local Authority Elections - What Publishers Should Know (member only)
IABNZ members can download information about the 2013 Local Authority Elections including relevant dates, expenditure limits and the application of the Local Electoral Act and the ASA Codes of Practice with regard to advertising.
This information is most relevant to media members who expect to be dealing with candidate advertising during the election period.
ASA update: information on the application of the Electoral Act to advertising (IAB members only)
ASA members will be familiar with the advice on the Electoral Act and the ASA Codes of Practice, which is circulated prior to each General Election, about election advertising. This update is provided to members to alert you to the requirement that any advertisement published, that falls under the definition of an election advertisement, must contain a promoter’s statement – regardless of when it is published in the election cycle.
Read more...IABNZ Online Behavioural Advertising Guidelines
Leading industry players and industry associations in New Zealand have developed these Guidelines to guide participants who offer Third Party Online Behavioural Advertising and promote consumer control and transparency of how data is collected.
The Guidelines are based on international best practice.
Read more...ASA Guidance Notes on Social Media October 2012
The New Zealand Advertising Standards Authority have released guidance notes on Social Media.
Read more...IABAU Digital Workflow Guidelines 2012
Interactive Advertising Bureau (IAB) Australia launched its Digital Workflow Guidelines which outline the recommended best practice workflow for digital campaigns. The Guidelines were developed by IAB’s Standards and Guidelines Council with representation from the Media Federation Australia (MFA) and The Communications Council (TCC).
The Digital Workflow Guidelines will be made available to all in the industry via the IAB Australia website. Resources available include a presentation deck and posters for stakeholders to print and place near their workstations to help reinforce the guidelines on a day to day basis. It is expected that the Guidelines will be incorporated within various educational courses including those offered by NGen.
Advertising Restrictions and the 2012 London Olympics (members only)
Confidential advice to ASA Members on the restrictions in place under the Major Events Management Act 2007 in relation to the Olympics.
Please note the following:
- This information is for members only, and is not to be provided to other parties
- Unlike the Rugby World Cup which had a definitive period of protection under the Act, the sections that provide the protection for the Olympic and Commonwealth names and emblems are permanent.
- This advice is a guide only and does not replace legal advice on compliance with the legislation.
- The list of NZOC and Worldwide Olympic Partners at the end of this document was sourced from the NZOC website in May 2012. It could change and members should check with the NZOC, or request written confirmation from the advertiser, if in doubt.
While the ASA may be contacted for an opinion on any proposed advertising, we have limited resources available and efforts should be made to consult with experienced managers in your own organisations in the first instance.
Read more...IABNZ Online Video Advertising Guidelines
In order to simplify the digital video advertising buying and selling process The Interactive Advertising Bureau (IAB) New Zealand has developed these guidelines and best practices for the most common in-stream ad formats including:
- Linear video ads
- Non-linear video ads
- Companion ads
Always check with individual publishers as many offer formats outside of these Guidelines. A list of Publishers Technical Specifications is available on page 10 of the Guide.
Read more...IABNZ Mobile Advertising Guidelines
The IABNZ Mobile Advertising Guidelines (MAGs) provide recommendations for ad units generally used in mobile advertising across the mobile web and messaging, it does not cover mobile applications. The guidelines recommend ad unit usage best practices, creative technical specifications as well as giving guidance on ad insertion and delivery. The guidelines are intended to promote the development of advertising on mobile phones by:
- Reducing the effort required to produce creative material
- Ensuring that advertisements display effectively on the majority of mobile phones
- Ensuring that advertisements provide an engaging, non-intrusive consumer experience.
The guidelines are the result of ongoing collaboration across the IABNZ Mobile Advertising Council (MAC) and IABNZ members. Council representative are listed here
Read more...Application for Online Advertising Accreditation - template (members only)
The Application for Accreditation IABNZ member template is intended as a template for IAB member publishers who wish to provide Accreditation for their clients. These documents are intended to be resources only and IABNZ is not liable or responsible for unpaid debts or overdue accounts. If you are unsure we recommend you seek legal advice.
Also see IABNZ Rules of Accreditation for Advertising Agencies >>
IABNZ Rules of Accreditation for Advertising Agencies (members only)
The IABNZ Rules of Accreditation for Advertising Agencies is intended as a guide for IAB member publishers who wish to use the Accreditation template for their clients. These documents are intended to be resources only and IABNZ is not liable or responsible for unpaid debts or overdue accounts. If you are unsure we recommend you seek legal advice.
Also see Application for Accreditation IABNZ member template >>
Read more...
