WZMX

WZMX, better known as "Hot 93.7" is an urban-leaning Rhythmic Contemporary station licensed to Hartford, Connecticut. The CBS Radio owned outlet broadcasts at 93.7 megahertz. The station's current slogan is Hartford's #1 Station For Hip-Hop and R&B. Its transmitter is located in Meriden, Connecticut, and has studios located at 10 Executive Drive, all in Farmington, Connecticut.

History

The 93.7 frequency first signed on in the late 1960s as WLVH, the first Spanish-language radio station in the state of Connecticut. Though the station had a loyal audience, the concept of a Spanish-language FM station in an area with a (then) relatively small Hispanic population was seen as being ahead of its time. With FM prices rising, WLVH later bought 1550 kHz (today's WSDK) and in 1991, sold 93.7 to American Radio Systems with WLVH moving to AM. With ARS's takeover came the change to a stint with the local NOAA weather signal for a week before the launch of the new format: Hot Adult Contemporary, as WZMX, chosen for the station's mix format by PD Herb Crowe (Max on KIIM FM Tucson AZ) and Ron O - Midday DJ, the first on air announcer on Mix. The "Mix" format promised listeners a mix of different varieties of music with little talk or DJ chatter, a directive reflected in the slogan "Four Songs in a row - No talk".