Beacon was a part of Facebook's advertisement system that sent data from external websites to Facebook, for the purpose of allowing targeted advertisements and allowing users to share their activities with their friends. Certain activities on partner sites were published to a user's News Feed. Beacon was launched on November 6, 2007 with 44 partner websites. The controversial service, which became the target of a class action lawsuit, was shut down in September 2009. Mark Zuckerberg, CEO of Facebook, said on the Facebook Blog in November 2011 that Beacon was a "mistake".

Beacon created considerable controversy soon after it was launched, due to privacy concerns. On November 20, 2007, civic action group MoveOn.org created a Facebook group and online petition demanding that Facebook not publish their activity from other websites without explicit permission from the user. In fewer than ten days, this group gained 50,000 members. After the class action Lawsuit, Lane v. Facebook, Inc., Beacon was changed to require that any actions transmitted to the website would have to be approved by the Facebook user before being published. On November 29, 2007, Stefan Berteau, a security researcher for Computer Associates, published a note on his tests of the Beacon system, and found that data was still being collected and sent to Facebook despite users' opt-outs and not being logged into Facebook at the time. This revelation was in direct contradiction to the statements made by Chamath Palihapitiya, Facebook's vice president of marketing and operations, in an interview with The New York Times published the same day:

Marshawn Terrell Lynch (born April 22, 1986) is an American football running back for the Seattle Seahawks of the National Football League. He was drafted by the Buffalo Bills in the first round (12th overall) of the 2007 NFL Draft. In his rookie year, Lynch became the Bills' first 1,000-yard rookie rusher since Greg Bell in 1984. He finished the season with 1,115 total rushing yards and seven touchdowns. Lynch played college football at California, where he was the school's second all-time career rusher with 3,230 yards.

Lynch attended Oakland Technical High School. In his 2003 season, Lynch amassed 1,722 rushing yards and 23 touchdowns in only eight regular season games, and an additional 375 rushing yards and 10 touchdowns in two postseason games. He was voted a PrepStar and SuperPrep All-American and was also voted as the San Francisco East Bay Player of the Year.

Lynch experimented with other positions in high school. He played defensive back and accumulated 20 interceptions his senior year. His coaches put him at defensive end for one game, and he forced three fumbles. Lynch also played some quarterback and wide receiver in high school. Before high school, Lynch had originally played as an offensive guard.Rivals.com had him ranked #1 in the nation as a defensive back, but he decided to stick to his passion at running back. Lynch ended his high school career as the second-ranked running back in the nation in 2004 behind Adrian Peterson by Rivals.com.

Joe Bonamassa (born May 8, 1977) is an American blues rock guitarist and singer. He began his career playing guitar in the band Bloodline, which featured the offspring of several famous musicians (such as Miles Davis, Robby Krieger and Berry Oakley of The Allman Brothers Band). He released his first solo album A New Day Yesterday in 2000, and has since released nine more solo studio albums, four live albums and three live DVDs, along with two albums with the band Black Country Communion and one album in collaboration with vocalist Beth Hart. He tours the world regularly, and has developed a large following in the U.K. especially. His most recent album, Driving Towards The Daylight, reached #2 on the U.K. Top 40 Albums Chart, and he completed an arena tour there in 2012. In 2009 he was the recipient of the Classic Rock Magazine "Breakthrough Artist of the Year" award, and The Guardian said of him: "the 32-year-old from upstate New York has consolidated a reputation as the pre-eminent blues-rock guitarist of his generation".

Damien Jurado is an American indie rock singer/songwriter from Seattle, Washington. Over the years he has released albums on many labels; today, his primary label is Secretly Canadian.

Damien Jurado's solo career began during the mid-1990s, releasing lo-fi folk based recordings on his own cassette-only label, Casa Recordings. Gaining a local cult following in Seattle, he was brought to the attention of Sub Pop Records by Sunny Day Real Estate singer Jeremy Enigk. After two 7" releases (Motorbike and Trampoline) Sub Pop issued his first full album, Waters Ave S in 1997. His second album Rehearsals for Departure, released in 1999, was a relative breakthrough. Produced by Ken Stringfellow (The Posies, Big Star), Jurado's second album established him as both a singer and songwriter of great ability.

He often makes use of found sound and field recording techniques, and has experimented with different forms of tape recordings. In 2000 he released Postcards and Audio Letters, a collection of found audio letters and fragments that he had found from sources such as thrift store tape players and answering machines. Also released in 2000 was Ghost of David, Jurado's bleakest and most personal sounding record to date. I Break Chairs (2002) was produced by long time friend, Pedro the Lion's David Bazan. It was his last album for Sub Pop, and was a much rockier, electric affair. After signing for the Indiana-based label Secretly Canadian, Damien Jurado reverted to his trademark folk ballad-based style, releasing four more albums: Where Shall You Take Me? (2003), On My Way to Absence, (2005) And Now That I'm In Your Shadow (2006) and the rockierCaught in the Trees (2008).