KidZui is a web browser designed for children developed by KidZui, Inc. The KidZui browser uses a Zooming User Interface paradigm to make browsing easier for children. Search results appear as scaled down images of websites, videos, and pictures that children click on to zoom in and see content. Children can also browse by category without typing search terms. The KidZui browser does not access the open Internet. KidZui uses teachers and parents to screen content and maintains a database of approved URLs. The KidZui browser can only access URLs in the approved database. KidZui claims to have over 800,000 approved websites, pictures, and videos available. Children build avatars called Zuis to represent themselves online. They earn points for web browsing and use points to gain levels and buy clothes and accessories for their Zuis. Children can share KidZui content with friends online. To add a friend online, children need to know the friends Zui name. There is no online directory of Zui names, so children need to get their friends Zui names offline in order to add them. Friends also need to be approved by parents before they become available in the browser. KidZui also tracks children’s Internet usage and sends reports to their parents on what their children looked at online.