Novi Pazar (Serbian: Нови Пазар / Novi Pazar, pronounced [nɔ̂v̞iː pǎzaːr]; Bosnian: Novi Pazar) is a city located in southwest Serbia, in the southwestern parts of Šumadija and Western Serbia and the southern parts of Raška District. It is situated in the historical regions of Raška/Sandžak. According to the 2011 census, the population of the municipal area of Novi Pazar was 92,766, while the city itself had a population of 60,638. Novi Pazar is the cultural center of Bosniaks in Serbia and the biggest city of the Raška/Sandžak region.

Novi Pazar is a Serbian/Bosnian name that means "a new marketplace", which in turn was derived from medieval Trgovište, meaning "marketplace" in Serbian. During the Ottoman Turkish administration, the city was known as Yeni Pazar (meaning "new market" in Turkish).

It is located in the valleys of the Jošanica, Raška, Deževska, and Ljudska rivers at the elevation of 496m, in southeast Sandžak, part of the wider Raška region. The city is surrounded by Golija and Rogozna mountains, and the Pešter plateau. The total area of the municipality is 742 km². It contains over 100 settlements, mostly small and spread over hills and mountains surrounding the city. The largest surrounding village is Mur with over 3000 residents.

Pazar is a town and district of Rize Province in the Black Sea region of Turkey, 37 km east of the city of Rize.

The town was formerly named Atina (Αθήνα του Πόντου) and was renamed Pazar 'market' in 1928.

Pazar is a strip of Black Sea coast with high mountains running parallel to the coast inland. This coast has a mild climate with warm summers (22°C in August) and cool winters (7°C in January, it rarely snows on the coast), but very wet and humid, apart from the early summer (April-May-June) it rains heavily here all year round, with an average of 50 sunny days per year. The wind off the Black Sea is cold in autumn, warm and wet in summer.

With all this rainfall the area is very green, and even more water is brought to the area by the many streams bringing rainwater and snowmelt down from the Black Sea mountains, including the Pazar River itself.

This is a hilly district and the main economic activity is tea growing, plus some fishing, trade and light industry (tea processing) in the town of Pazar. Tea was first planted here in 1944 and there are now three factories in Pazar for processing the crop. 65% of arable land in Pazar is used for growing tea. Before tea was planted, citrus fruits and apples were grown here but this has mostly ceased now, apart from trees in family gardens, where people grow vegetables and keep poultry. There are small areas of tobacco, corn, potatoes and beans.

Pharrell Williams (born April 5, 1973), commonly known simply as Pharrell, is an American rapper, singer, record producer, composer, and fashion designer. Williams and Chad Hugo make up the record production duo The Neptunes, producing hip hop and R&B music. He is also the lead vocalist and drummer of hip-hop band N.E.R.D, which he formed with Hugo and childhood friend Shay Haley. He released his first single "Frontin'" in 2003 and followed up with his first album In My Mind in 2006.

As part of The Neptunes, Williams has produced numerous hit singles for various musicians. The two have earned three Grammy Awards amongst ten nominations. He is also the co-founder of the clothing brands Billionaire Boys Club and Ice Cream Clothing. He is a member of the supergroup V.A. Playaz with Fam-Lay, Clipse, Skillz, Missy Elliott, and Timbaland & Magoo.

Pharrell Williams was born on April 5, 1973, in Virginia Beach, Virginia, the eldest of three sons of Carolyn, a teacher, and Pharaoh Williams, a handyman. He met Chad Hugo in a seventh-grade summer band camp where Williams played the keyboards and drums and Hugo played tenor saxophone. They were also both members of a marching band; Williams played the snare drum while Chad was student conductor. With Hugo, Williams attended Princess Anne High School where they played in the school band; there he got the name Skateboard P.