A billboard (sometimes also called a hoarding in the UK and many other parts of the world) is a large outdoor advertising structure (a billing board), typically found in high traffic areas such as alongside busy roads. Billboards present large advertisements to passing pedestrians and drivers. Typically showing large, ostensibly witty slogans, and distinctive visuals, billboards are highly visible in the top designated market areas. Bulletins are the largest, most impactful standard-size billboards. Located primarily on major highways, expressways or principal arterials, they command high-density consumer exposure (mostly to vehicular traffic). Bulletins afford greatest visibility due not only to their size, but because they allow creative "customizing" through extensions and embellishments.

Posters are the other common form of billboard advertising, located chiefly in commercial and industrial areas on primary and secondary arterial roads. Posters are a smaller format than bulletins and are viewed principally by residents and commuter traffic, with some pedestrian exposure.

Enrique "Ricky" Martín Morales (born December 24, 1971), better known as Ricky Martin, is a Puerto Rican pop singer and actor who achieved prominence, first as a member of the Puerto Rican boy band Menudo, then as a solo artist since 1991. Throughout his career, he has sold more than 60 million albums worldwide. He is the founder of the Ricky Martin Foundation (in Spanish Fundación Ricky Martin), a non-profit charity organization aimed at human trafficking.

Martin got his start at age twelve with the all-boy pop group Menudo; after five years with the group, he released his Spanish-language solo album, Ricky Martin, in 1991. He also acted on stage and on TV in Mexico, becoming a modest star in the country. In 1994 he starred on the American TV soap opera General Hospital, playing a Puerto Rican singer. In 1999, after several albums in Spanish, he released his first English-language album (also titled Ricky Martin), which included "Livin' la Vida Loca". The album sold 22 million copies and brought Martin international fame. His other studio albums include: Me Amarás (1993), A Medio Vivir (1995), Vuelve (1998), Sound Loaded (2000), Almas del Silencio (2003), Life (2005), and Música + Alma + Sexo (2011).

Marco Antonio Muñiz (born September 16, 1968), known professionally by his stage name Marc Anthony, is an American singer-songwriter, actor and producer. Anthony is the top selling tropical salsa artist of all time. The two-time Grammy and three-time Latin Grammy–winner has sold more than 12 million albums worldwide. He is best known for his Latin salsa numbers and ballads.

Anthony has won numerous awards and his achievements have been honored through various recognitions. He was the recipient of the 2009 Congressional Hispanic Caucus Institute (CHCI) Chair's Award. He also received the "2009 CHCI Chair's Lifetime Achievement Award" on September 16, 2009. Anthony holds the record having the most number-one singles on the Billboard Tropical Songs.

Anthony is a minority owner/limited partner of the Miami Dolphins NFL team.

Marco Antonio Muñiz, known professionally by his stage name Marc Anthony, born in New York City to Guillerminna, a housewife, and Felipe Muñiz, a musician and hospital lunchroom worker. Anthony is of Puerto Rican descent, and his parents named him after Mexican singer Marco Antonio Muñiz. Anthony grew up in East Harlem as the youngest of 7 children. He was raised Roman Catholic.

Geoffrey Royce Rojas (born May 11, 1989), known professionally as Prince Royce, is an American singer-songwriter and record producer from New York City, New York. At an early age, Royce took an interest in music and into his teenage years, began experimenting with music and writing poetry. By age nineteen, Royce met Andrés Hidalgo, who became his manager. Hidalgo later introduced Royce to Sergio George, who immediately signed him to his label after hearing three of his demos.

In March 2010, he released his eponymous debut studio album, which generated two commercially successful singles, "Stand by Me" and "Corazón Sin Cara". Both songs reached number-one on the Billboard Tropical Songs chart while "Corazón Sin Cara" reached number-one the US Hot Latin Songs chart. The album, itself, was a commercial success, reaching number-one on the US Billboard Latin Albums and Tropical Albums charts. The album earned Royce three awards at the Premio Lo Nuestro Awards, including Tropical Male Artist of the Year. He also received three more at the Billboard Latin Music Awards in 2011, which included Tropical Album of the Year for Prince Royce.

Michel Teló (born January 21, 1981) is a Brazilian sertanejo singer-songwriter. Before his solo act, he was a lead singer in various bands, most notably Grupo Tradição. His biggest national and international hit is "Ai Se Eu Te Pego!," a number one in most European countries, Latin America, and the province of Quebec, Canada.

From his early years, Teló has dedicated his life to music. His artistic career began in 1987 when, as a six-year-old, he made ​​his first solo performance in his school choir, singing a piece by Roberto Carlos and Erasmo Carlos. At 10, his musical talent blossomed when his father gave him an accordion. At the age of 12, upon encouragement by neighbors, school friends, and his brothers, he formed a young band for playing traditional music, which was called "Guri" and served to strengthen Teló taste in music in a professional organized manner. He was the band's lead singer and composer. Besides his love for the harmonica, Teló also took piano lessons for five years. He was also dancer and played the accordion, harmonica, and guitar.