Beau Lotto on Neuro-design, Creativity, and the Biases That Drive Us All
Beau Lotto, the father of neuro-design, shares his thoughts on the connections between marketing and neuroscience, the importance of understanding human biases, and what he loved best about Cannes this year. Read…
Keith Weed, Unilever’s Chief Marketing and Communication Officer, delivers a compelling keynote on marketing for a brighter future. From sustainability to fostering digital connections, this op-ed and TED@Unilever talk, serves as an instructive call-to-action for brands everywhere. Read…
From Dan Gilbert’s talk on understanding the psychology of your future self, to Kelly McGonigal’s compelling realization that we can actually befriend stress, we present a curated playlist of TED Talks to help you work better and get back to business. Read…
From General Electric’s reissue of the moon boot to celebrate the anniversary of the lunar landing, to the city of Toronto’s brilliant visceral campaign to end littering, to Miller Lite’s embrace of analog beer cans—we round up a handful of our favorite summer marketing moments that you might have missed. Read…
Sarah Robb O’Hagan, President of Equinox Fitness Clubs, and Nilofer Merchant, business innovator and walking meeting enthusiast, weigh in on the state of health at work. From active meetings to tribal workout behaviors and macro trends in fitness, two influential TEDsters converse on the present and future of workplace wellbeing. Read…
The embrace of art in car marketing points to an industry-wide desire for car brands to drive new and compelling ideas. We talk with CHI & Partners’ creative director Monty Verdi about the ways Lexus’ Amazing in Motion is channeling art in brave new ways. Read…
The Lives We Can Save With Our Salaries: Peter Singer on Effective Altruism for More Meaningful Work
Seeking a meaningful career? Consider donating a portion of your paycheck. ROI asks renowned philosopher Peter Singer to discuss the concept of effective altruism and what it looks like for employees, corporations, brands, and yes, even viral ice bucket challenges. Read…
