A Sister TV production made for Regent Street TV on behalf of The Crown Estate. The Regent Street Christmas Lights Switch On event on Saturday 9 November was the biggest ever with thousands of shoppers joining the celebrations. The night skies became bright with the annual switching on of the Regent Street Christmas lights on Saturday 9 November, 2013. It was an all-day event which attracted thousands of visitors, beginning with Mr. Peabody and Sherman costume characters welcoming shoppers to Regent Street. From 3.15pm there was a series of fashion shows showcasing the latest Regent Street men's and womenswear collections. The main stage included live entertainment from international stars such as Leona Lewis, Passenger, Eliza Doolittle, Gabrielle and Emma Bunton and Melanie C. The lights depict the brand new DreamWorks animated film Mr. Peabody and Sherman, to be released in February 2014, and were switched on by Emmy Award® Winning actor Ty Burrell, Hollywood film director Rob Minkoff and singer Leona Lewis. As part of the Regent Street Christmas Lights celebrations Regent Street organised their biggest show yet. The line-up also included, Imagination, MKS, Richard & Adam, Only The Young and Jahmene Douglas. The event was hosted by Emma Bunton and her Heart Breakfast co-presenter Jamie Theakston on London's Heart 106.2. Heart presenter Emma Bunton said: "What better way to kick off Christmas than by singing our first ever Christmas number one '2 become 1' with Melanie C at the switching on of the Regent Street Lights. It brought back so many great memories for us. Melanie and I had a fantastic time and the Regent Street crowd was amazing!" David Shaw, Head of Regent Street Portfolio at The Crown Estate, said: "Regent Street is thrilled about its partnership with Twentieth Century Fox and DreamWorks Animation for this year's Christmas lights. The animated film Mr. Peabody and Sherman is a perfect match for our Christmas lights celebrations in that it supports our values of quality, heritage style and success. The festive shopping season always kicks off with the Regent Street Christmas lights, and this year we have delivered yet more exciting new retailing including Longchamp, J. Crew, & Other Stories and United Nude Shoes". Cllr Robert Davis, Deputy Leader of Westminster City Council and Deputy Lord Mayor of Westminster, said: "The illumination of the Regent Street lights is an iconic moment in Westminster's Christmas calendar. It heralds the start of the festive season for many, but importantly boosts businesses by attracting visitors from the UK and from abroad, as they come to the spectacular sight that is London's West End." Chris Green, Theatrical Marketing Director at Twentieth Century Fox, said. "We're extremely excited to be sponsoring the biggest ever Christmas light display on Regent Street with our new family adventure comedy from DreamWorks Animation, Mr. Peabody & Sherman.

• published: 19 Nov 2013
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