A party platform, or platform sometimes also referred to as a manifesto, is a list of the actions which a political party, individual candidate, or other organization supports in order to appeal to the general public for the purpose of having said peoples' candidates voted into political office or the professed opinion(s) proposed as part of law(s) or otherwise made into social policies. This often takes the form of a list of support for, or opposition to, socially relevant, urgent, controversial, or complicated topics or issues. Individual topics, and a party's, person's, or organization's opinion on them are often called the "planks" of their platform in reference to a basic stage made out of boards or planks of wood, similar to what can be assembled for public speaking or debates to be held on.

Cory Anthony Booker (born April 27, 1969) is an American Democratic Party politician who has been serving as the 36th Mayor of Newark, New Jersey since 2006. He is the third African-American mayor of Newark, and was formerly a Newark City Councilman, and practicing attorney. He is a graduate of Stanford University, the University of Oxford (where he was a Rhodes Scholar), and Yale Law School.

Booker was born in Washington, D.C., and grew up in the predominantly white, affluent town of Harrington Park, New Jersey, 20 miles north of Newark. His parents, Cary Alfred and Carolyn Rose (Jordan) Booker, were among the first black executives at IBM. In 2009, he told US News that he was raised in a religious household, and that he and his family attended a small, African Methodist Episcopal Church in New Jersey. Booker graduated from Northern Valley Regional High School at Old Tappan. He was named to the USA Today All-USA high school football team in 1986.

He went on to Stanford University, receiving a B.A. in political science in 1991 and an M.A. in sociology the following year. While at Stanford, Booker played varsity football. He also made the All–Pacific Ten Academic team^{[citation needed]} and was elected senior class president.. In addition, he ran The Bridge, a student-run crisis hotline and organized help for youth in East Palo Alto, from Stanford students. After Stanford, he attended The Queen's College, Oxford on a Rhodes Scholarship, earning an honours degree in U.S. history in 1994. Booker received a J.D. in 1997 from Yale Law School, where he operated free legal clinics for low-income residents of New Haven. At Yale, he was a founding member of the Chai Society (now the Eliezer Society). He was also a Big Brother and was active in the Black Law Students Association. Booker lived in Newark during his final year at Yale. After graduation, Booker served as Staff Attorney for the Urban Justice Center in New York and Program Coordinator of the Newark Youth Project.

Willard Mitt Romney (born March 12, 1947) is an American businessman and the presumptive nominee of the Republican Party for President of the United States in the 2012 election. He was the 70th Governor of Massachusetts (2003–07).

The son of Lenore and George W. Romney (Governor of Michigan, 1963–69), he was raised in Bloomfield Hills, Michigan. In 1966, after one year at Stanford University, he left the United States to spend thirty months in France as a Mormon missionary. In 1969, he married Ann Davies, and the couple had five children together. In 1971, he earned a Bachelor of Arts degree in English from Brigham Young University and, in 1975, a joint Juris Doctor and Master of Business Administration from Harvard University as a Baker Scholar. He entered the management consulting industry, which in 1977, led to a position at Bain & Company. Later serving as Chief Executive Officer, he helped bring the company out of financial crisis. In 1984, he co-founded the spin-off Bain Capital, a private equity investment firm that became highly profitable and one of the largest such firms in the nation. His net worth is estimated at $190–250 million, wealth that has helped fund his political campaigns. Active in The Church of Jesus Christ of Latter-day Saints, he served as Ward Bishop and later Stake President in his area near Boston. He ran as the Republican candidate in the 1994 U.S. Senate election in Massachusetts, losing to long-time incumbent Ted Kennedy. In 1999, he was hired as President and CEO of the Salt Lake Organizing Committee for the 2002 Winter Olympics and Paralympics; and he helped turn the fiscally troubled games into a success.

Phyllis McAlpin Stewart Schlafly ( /ˈfɪlɨs ˈʃlæfli/; born August 15, 1924) is a Constitutional lawyer, American politically conservative activist and author who founded the Eagle Forum. She is known for her opposition to modern feminism and for her campaign against the proposed Equal Rights Amendment. Her self-published book, A Choice, Not An Echo, was published in 1964 from her home in Alton, Illinois, across the Mississippi River from her native St. Louis. She formed Pere Marquette Publishers company. She has co-authored books on national defense and was highly critical of arms-control agreements with the former Soviet Union.

Schlafly founded the Eagle Forum in the 1970s and the Eagle Forum Education & Legal Defense Fund, St. Louis. As of 2012^[update], she is still the president of the organizations, and also has a presence on the lecture circuit. Since 1967, she has published a newsletter, the Phyllis Schlafly Report.

Schlafly's great-grandfather Stewart, a Presbyterian, came from Scotland to New York in 1851 and moved westward through Canada before settling in Michigan. Her grandfather, Andrew F. Stewart, was a master mechanic with the Chesapeake & Ohio Railway. Schlafly's father, John Bruce Stewart, was a machinist and salesman of industrial equipment, principally for Westinghouse. He became unemployed in 1932 during the Great Depression and could not find permanent work until World War II. He was granted a patent in 1944 for a rotary engine.