Hi there, this is Dr John Kenworthy and What's Better Today? This short video will introduce the Personal SWOT analysis process for you. Use it together with the SWOT Leadership APP to identify yours. SWOT, stands for Strengths, Weaknesses, Opportunities and Threats. Most often, it has been used by businesses to analyse their competitive position so they can ensure they build an advantage with their strengths, capitalize on opportunities and develop any weaknesses that may expose their future to known threats. I use it for the same reasons at a personal level. Understand yourself and discover who you are and what you want You have a choice to make when embarking on any journey. It is possible to simply set off and go somewhere that is anywhere but here. Choose a direction and move! Where do you end up? Well... somewhere! This is actually how most people approach their life and their career. Think about the last time that you decided to go somewhere specific. Firstly you would know where you are at the start of the journey. Then you identify your destination. Then you identify the route from here to there and the means of transport. In choosing the mode of getting from here to there, you would take into consideration what you have that will enable you to get there from here. Perhaps a car, with fuel and of course, you would have the ability and license to drive. If that isn't an option for you, you might choose a bus, a train, maybe even cycle or walk. You would choose the most appropriate transport for you in your circumstances. The same is true for developing your leadership Do you know your strengths, you weaknesses, the opportunities you have and the threats to your leadership, your career, your life? What will you get out of this activity? We identify the opportunities and threats to yourself and your leadership future. You will map your Strengths, Weaknesses, Opportunities and Threats on a grid. (Yes, it's the same idea as an organization SWOT analysis). Together, your strengths and opportunities help identify your long term goals. While your weaknesses and the threats facing you need to be mitigated, planned for or managed to ensure that your goals remain attainable and realistic. To begin your personal SWOT analysis, open the SWOT leadership APP and begin by asking yourself a series of questions, answering them in the appropriate of each of the four areas: When you have completed your thinking for a section, go to the next area.

• published: 20 Aug 2013
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