A tagline is a variant of a branding slogan typically used in marketing materials and advertising. The idea behind the concept is to create a memorable phrase that will sum up the tone and premise of a brand or product (like a film), or to reinforce the audience's memory of a product. Some taglines are successful enough to warrant inclusion in popular culture.

Taglines, tag lines, or tags are American terms. In the U.K. they are called end lines, endlines, or straplines. In Belgium they are called baselines. In France they are signatures. In Germany they are claims. In the Netherlands and Italy, they are pay offs or pay-offs.

Sweet Baby (originally known as Sweet Baby Jesus) was a pop punk band that originated from Berkeley, California, and was part of the 924 Gilman Street scene. They were signed to Ruby Records.

Formed in 1986 by singer Dallas Denery and singer/guitarist Matt Buenrostro with Crispy Jim (later of The Saddlebacks) on bass and Dr. Frank (the frontman of The Mr. T Experience) on drums. Frank and Crispy Jim did not appear on any Sweet Baby recordings, having been already replaced by Sergie Loobkoff (Samiam, Knapsack) and Richie Bucher (Jüke, Wynona Ryders), respectively. Aaron Elliott aka Aaron Cometbus also played drums for them on their 1989 US tour. They had two songs on the Maximum Rock and Roll compilation Turn it Around (1988), "She's from Salinas" and "Pathetic." In 1989, they released their only lp, It's A Girl on Ruby Records (a Slash/Warner subsidiary). Lookout Records re-released it in 1995.'

In January 2005, their song, "Baby Baby Baby Baby Baby Baby Baby, I Love You" was featured on Bravo in an advertisement for the show Queer Eye for the Straight Girl.

Joel Scott Osteen (born March 5, 1963) is an American author, televangelist, and the senior pastor of Lakewood Church in Houston, Texas. His ministry reaches over seven million broadcast media viewers weekly in over 100 nations around the world.

Born in Houston, Texas, Osteen is one of five children of John Osteen and Dolores ("Dodie") Pilgrim. His father, a former Southern Baptist pastor, founded Lakewood Church where Osteen is the current senior pastor. Osteen married his wife, Victoria L. Iloff, on April 4, 1987. They have two children, Jonathan and Alexandra. His older siblings, Paul, Lisa, and Tamara, and his younger sister, April, are also involved in full-time ministry. His half-brother Justin does missionary work out of New York.

After 17 years producing the church's television program, Osteen succeeded his father on October 3, 1999, as pastor of Lakewood Church. He had only preached once in his life, the week before his father's death. Today, Lakewood Church services, led by Pastor Joel Osteen, are seen in over 100 nations around the world. Joel Osteen's first book, Your Best Life Now: 7 Steps to Living at Your Full Potential, was released in October 2004. In December 2006, he was named one of the year's "Ten Most Fascinating People" by Barbara Walters. Former presidential candidate John McCain has described Osteen as "inspirational".