Guy Kawasaki (born August 30, 1954) is a Silicon Valley venture capitalist, bestselling author, and Apple Fellow. He was one of the Apple employees originally responsible for marketing the Macintosh in 1984. He is currently a Managing Director of Garage Technology Ventures, and has been involved in the rumor reporting site Truemors and the RSS aggregation Alltop. He is also a well-known blogger.

Guy Kawasaki was born in Honolulu, Hawaii, where he attended the Iolani School. He cites his AP English teacher Harold Keables as a major influence, who taught him that “the key to writing is editing.” He graduated with B.A. in psychology from Stanford University in 1976. After attending Stanford, he went to law school at UC Davis, where he lasted one week before realizing that he hated law school. In 1977, he enrolled in the UCLA Anderson School of Management, from where he received his MBA. His first job was at a jewellery company, Nova Stylings; in regards to this, Kawasaki said “the jewelry business is a very, very tough business — tougher than the computer business... I learned a very valuable lesson: how to sell.”

Christopher Isaac "Biz" Stone (born March 10, 1974) is a co-founder and Creative Director of Twitter, Inc and also helped to create and launch Xanga, Blogger, Odeo, and The Obvious Corporation, founded in June 2011 with his long time collaborators Evan Williams and Jason Goldman to focus on building systems that help people work together to improve the world. Stone currently serves as Chief Creative Officer at Obvious.

Stone has published two books about blogging, Blogging: Genius Strategies for Instant Web Content (New Riders, 2002) and Who Let The Blogs Out? (St Martins, 2004). In addition to his long running personal blog, Stone has published an op-ed piece in The Atlantic.

Stone, along with Evan Williams, was named 2009 Nerd of the Year by GQ magazine, one of the Most Influential People in The World by TIME, Entrepreneur of the Decade by Inc. Magazine, and one of Vanity Fair (magazine)'s Top Ten Most Influential People of the Information Age. Stone was honored with the International Center for Journalists' first Innovation Award in 2010.

David Allen Aaker (born 1938) is a consultant and author on the field of marketing, particularly in the area of brand strategy. He is currently the Vice Chairman of Prophet, a global brand and marketing consultancy firm, Professor Emeritus at the Haas School of Business of the University of California, Berkeley and an advisor to Dentsu, a major Japanese advertising agency. He blogs on Aaker on Brands.

David Aaker was born in Fargo, North Dakota in 1938. He received his B.S. in Management from the MIT Sloan School of Management and subsequently attended Stanford University where he received his M.A. in Statistics and Ph.D in Business Administration.^{[citation needed]}

He is currently E.T. Grether Professor Emeritus of Marketing Strategy at the Haas School of Business and consults exclusively for Prophet clients. He is the creator of the Aaker Model™ and has authored over 100 articles and 15 books on marketing and branding, including his latest, Brand Relevance: Making Competitors Irrelevant.

Janet Louise Yellen (born August 13, 1946) is an American economist and professor, who is currently the Vice Chair of the Board of Governors of the Federal Reserve System. Previously, she was President and Chief Executive Officer of the Federal Reserve Bank of San Francisco, Chair of the White House Council of Economic Advisers under President Bill Clinton, and Professor Emerita at the University of California, Berkeley's Haas School of Business.

Yellen was born in Brooklyn, New York, the daughter of Anna (née Blumenthal) and Julius Yellen, a doctor. She graduated from Fort Hamilton High School in the Bay Ridge section of Brooklyn. She graduated summa cum laude from Brown University with a degree in economics in 1967, and received her Ph.D. in economics from Yale University in 1971.

Beginning in 1980, Yellen has been conducting research at the Haas School and teaching macroeconomics to full-time and part-time MBA students. She is now a Professor Emeritus at the University of California, Berkeley's Haas School of Business, where she was the Eugene E. and Catherine M. Trefethen Professor of Business and Professor of Economics. Twice she has been awarded the Haas School's outstanding teaching award.