http://www.successwithpreston.com/blog/secret1 - Social Media Marketing tips and tricks The onset of social media marketing has enabled businesses to instantly communicate their products and ideas with the mass population by the click of a button. Present and potential customers are encouraged to share, like or re-post their findings with their own network of friends instantaneously extending a business' market. These sites allow a business or product to be communicated with a large network of people at a minimal cost without requiring actual human interaction. While companies may be able to comment or post a response to queries, there is never an actual need for the two parties to meet, meaning the potential client will contrive their impression of the business in whole or in large part due to social media marketing methods. Here are some suggestions for using social media marketing to effectively promote your business: Multimedia: Use multimedia tools to share video demonstrations of what your product does or how it works. This not only helps customers see the product in use from the comforts of their home, but allows them to see you and place a face with the product, providing the product with a sense of legitimacy. Interact: Although face to face interaction can be limited, using a section for comments allows you to communicate with clients and potential customers. Another idea is to create a customer forum where like customers can communicate with each other. Offer rewards: Create incentives for your customers and inform them instantly using social tools. Perhaps you offer a 15% discount if they use a particular code when making a purchase on your site during certain times in the evening. Use social media tools to inform them of the promo code. Silence is not Golden: Don't stay silent on social networking sites! If you aren't keeping your sites updated you will be forgotten. Brand Recognition: One of the great things about communicating via social networking is the ability to have your name or logo become visually recognized with every post. Narrowing in on your Target Audience: Some social media sites allow businesses to advertise to their target market. Do your research and find out where your ideal audience is and then determine the type of social media marketing tools they're likely to use and try and promote your company using those tools. Make Connections: Find influential people within your field or area of expertise connect with them on social sites and set your information to be visible so they are aware of your endeavor. 0:01 the beginning of this amazing video starts 0:22 more info on some of the best marketing 1:50 the social media marketing video is ending

• published: 27 Oct 2013
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