The terms Google bomb and Googlewashing refer to practices, such as creating large numbers of links, that cause a web page to have a high ranking for searches on unrelated or off topic keyword phrases, often for comical or satirical purposes. In contrast, search engine optimization is the practice of improving the search engine listings of web pages for relevant search terms.

It is done for either business, political, or comedic purposes (or a combination of the latter two). Google's search-rank algorithm ranks pages higher for a particular search phrase if enough other pages linked to it using similar anchor text (linking text such as "miserable failure"). However, by January 2007 Google had made changes to search results to counter popular Google bombs, such as "miserable failure", which formerly gave results for George W. Bush but now lists pages about the Google bomb itself. As of April 13, 2012, the 1st ranked page in a Google search for "miserable failure" is this Wikipedia article, defining Google bomb. Google bomb is used both as a verb and a noun. The phrase "Google bombing" was introduced to the New Oxford American Dictionary in May 2005. Google bombing is closely related to spamdexing, the practice of deliberately modifying HTML pages to increase the chance of their website being placed close to the beginning of search engine results, or to influence the category to which the page is assigned in a misleading or dishonest manner.

Carlos Ray "Chuck" Norris (born March 10, 1940) is an American martial artist and actor. After serving in the United States Air Force, he began his rise to fame as a martial artist and has since founded his own school, Chun Kuk Do. As a result of his "tough guy" image, an Internet phenomenon began in 2005 known as Chuck Norris facts, ascribing various implausible or even impossible feats to Norris.

Norris appeared in a number of action films, such as Way of the Dragon in which he starred alongside Bruce Lee, and was The Cannon Group's leading star in the 1980s. He next played the starring role in the television series Walker, Texas Ranger from 1993 to 2001.

Norris is a devout Christian and politically conservative. He has written several books on Christianity and donated to a number of Republican candidates and causes. In 2007 and 2008, he campaigned for former Arkansas Governor Mike Huckabee, who was running for the Republican nomination for President in 2008. In the 2012 election he endorsed former Speaker of the House Newt Gingrich. Norris also writes a column for the conservative website WorldNetDaily.

Daniel Keenan "Dan" Savage (born October 7, 1964) is an American author, media pundit, journalist and newspaper editor. Savage writes the internationally syndicated relationship and sex advice column Savage Love. Its tone is frank in its discussion of sexuality, often humorous, and hostile to social conservatives and Rick Santorum's views on homosexuality. Savage has clashed with cultural conservatives on the right, and the gay establishment, on the left. He has also worked as a theater director, both under his real name and under the name Keenan Hollahan, using his middle name and his grandmother's maiden name. In 2010, Savage and his husband Terry Miller began the It Gets Better Project to help prevent suicide among LGBT youth.

Dan Savage was born to William and Judy Savage in Chicago, Illinois. He is of Irish ancestry. The third of four children, Savage was raised as a Roman Catholic and attended Quigley Preparatory Seminary North, which he has described as "a Catholic high school in Chicago for boys thinking of becoming priests." Though Savage has stated that he is now "a wishy-washy agnostic" and an atheist, he has said that he still considers himself "culturally Catholic."

Richard John "Rick" Santorum (born May 10, 1958) is an American author, attorney, and Republican Party politician. He served as a United States Senator representing Pennsylvania from 1995 to 2007, and was a candidate for the 2012 Republican Party presidential nomination.

Born in Virginia, Santorum was raised primarily in Butler, Pennsylvania. He obtained an undergraduate degree from Pennsylvania State University, an M.B.A. from the University of Pittsburgh, and a J.D. from the Dickinson School of Law. Santorum worked as an attorney at K&L Gates where he met Karen Garver. They married in 1990, and have seven children; an eighth child died shortly after birth. Santorum was elected to the U.S. House of Representatives on behalf of Pennsylvania's 18th congressional district in 1990, becoming a member of a group dubbed the "Gang of Seven".

Santorum was elected as a United States Senator for Pennsylvania in 1994. He served two terms until losing his re-election bid in 2006. Santorum holds socially conservative positions, and is particularly known for his opposition to same-sex marriage and birth control. While serving as a senator, Santorum was the author of the National Weather Service Duties Act of 2005 and the Santorum Amendment. In 2005, Santorum introduced the Workplace Religious Freedom Act along with Senator John Kerry.