Hatsumōde (初詣, hatsumōde^?) is the first shrine visit of the New Year in Japan. Some people visit a Buddhist temple instead. Many visit on the first, second, or third day of the year as most are off work on those days. Generally, wishes for the new year are made, new omamori (charms or amulets) are bought, and the old ones are returned to the shrine so they can be burned. There are often long lines at major shrines throughout Japan.

Most Japanese are off work from December 29 until January 3. It is during this time that the house is cleaned, debts are paid, friends and family are visited and gifts are exchanged. It would be customary to spend the early morning of New Year's Day in domestic worship, followed by sake—often containing edible gold flakes—and special celebration food. During the hatsumōde, it is common for men to wear a full kimono—one of the rare chances to see them doing so across a year^{[citation needed]}. The act of worship is generally quite brief and individual and may involve queuing at popular shrines. The o-mamori vary substantially in price.