South by Southwest (SXSW) is a set of film, interactive and music festivals and conferences that take place every spring (usually in March) in Austin, Texas, United States. SXSW began in 1987, and has continued to grow in size every year. In 2011, the conference lasted for 10 days, with SXSW Interactive lasting for five, Music for six, and Film running concurrently for nine days.

South by Southwest is run by a company, called SXSW Inc., that plans and executes conferences, trade shows, festivals and other events. In addition to the three main South by Southwest festivals, the company runs two other conferences, both also in Austin: SXSWedu, a conference on educational innovation, since 2011; and SXSW Eco, an environmental conference, since 2012.

SXSW Music is one of the largest music festivals in the United States, with more than 2,000 performers playing in more than 90 venues^{[citation needed]}. SXSW Music offers artist-provided music and video samples of featured artists at each festival via their official YouTube channel.

Stefani Joanne Angelina Germanotta (/ˈstɛfəniː dʒʌrməˈnɑːtə/ STE-fə-nee jurr-mə-NAH-tə; born March 28, 1986), known by her stage name Lady Gaga, is an American singer and songwriter. Born and raised in New York City, she primarily studied at the Convent of the Sacred Heart and briefly attended New York University's Tisch School of the Arts before withdrawing to focus on her musical career. She began performing in the rock music scene of Manhattan's Lower East Side, and was signed with Streamline Records by the end of 2007. During her employment as a songwriter for the record company, her vocal abilities captured the attention of recording artist Akon, who signed her to his label Kon Live Distribution.

Lady Gaga came to prominence as a recording artist following the release of her debut album The Fame (2008), which was a critical and commercial success that topped charts around the world and included the international number-one singles "Just Dance" and "Poker Face". After embarking on the The Fame Ball Tour, she followed the album with The Fame Monster (2009), which spawned the worldwide hit singles "Bad Romance", "Telephone" and "Alejandro". The album's success allowed her to embark on the eighteen-month long Monster Ball Tour, which later became one of the highest-grossing concert tours of all time. Her most recent album Born This Way (2011) topped the charts of most major markets and generated more international chart-topping singles, including "Born This Way", "Judas" and "The Edge of Glory". Besides her musical career, she involves herself with humanitarian causes and LGBT activism.

DeAndre Cortez Way (born July 28, 1990), better known by his stage name Soulja Boy Tell 'Em, or simply Soulja Boy, is an American rapper, record producer, actor, and entrepreneur.

In September 2007, his single "Crank That (Soulja Boy)" reached number one on the Billboard Hot 100. The single was initially self-published on the internet, and it later became a number-one hit in the United States for seven non-consecutive weeks starting in September 2007. On August 17 Way was listed at #18 on the Forbes list of Hip-Hop Cash Kings of 2010 earning $7 million for that year.

Way has currently released three studio albums and one independent album: his debut studio album Souljaboytellem.com (2007) was certified platinum by the RIAA. However, his next two albums, iSouljaBoyTellem (2008) and The DeAndre Way (2010) did not match the commercial success of his debut, the latter only selling 100,000 copies, despite the success of several singles across both albums, such as "Kiss Me Thru the Phone" and "Turn My Swag On" (iSouljaBoyTellem) and "Pretty Boy Swag" (The DeAndre Way).

Adam Whitney Savage (born July 15, 1967) is an American industrial design and special effects designer/fabricator, actor, educator, and co-host of the Discovery Channel television series MythBusters. His model work has appeared in major films, including Star Wars: Episode II - Attack of the Clones and The Matrix Reloaded. He is a prominent member of the skeptic community. He lives in San Francisco with his twin sons and wife, Julia.

Born in New York City, Savage was raised in Sleepy Hollow in Westchester County New York. He graduated from Sleepy Hollow High School in 1985. His father, Whitney Lee Savage (1928-1998), was a painter, filmmaker and animator known for his work on Sesame Street, and has a permanent exhibit in the Avampato Discovery Museum. His mother is a psychotherapist. His sister Kate Savage is also an artist. As a teenager in Sleepy Hollow, he routinely visited the local bike shop to have flat tires fixed. The shop showed him how to do the repairs himself. From this experience, Savage said, "I realized you could take a bike apart and put it back together and it wasn't that hard...I've been building and putting bicycles together since then."

Kieran Hebden (born 1978, Putney, London) is a post-rock and electronic musician. Hebden first came to prominence as a member of the band Fridge before establishing himself as a solo artist under the moniker of Four Tet.

Hebden's music typically eschews the traditional pop song format in favour of a more abstract approach—his sound and melodies incorporate elements of hip hop, electronica, techno, jazz, and folk music with live instrumentation.

Alongside recording his own material, Hebden has also performed remixes for a number of artists including Aphex Twin, Anti-Pop Consortium, Bonobo, Beth Orton, Born Ruffians, Explosions in the Sky, Super Furry Animals, Radiohead, Manic Street Preachers, Matthew Dear, Sia, Nathan Fake, Bloc Party, Andrew Bird, Kings of Convenience, Battles, Juana Molina, Madvillain, The xx, Foals, and Black Sabbath, as well as producing two albums by psychedelic improvisational group Sunburned Hand of the Man. Hebden's recent output includes a number of improvisational works with the late jazz drummer Steve Reid and collaborations with both Burial and Thom Yorke.