Typography (from the Greek words τύπος (typos) = form and γραφή (graphe) = writing) is the art and technique of arranging type in order to make language visible. The arrangement of type involves the selection of typefaces, point size, line length, leading (line spacing), adjusting the spaces between groups of letters (tracking) and adjusting the space between pairs of letters (kerning). Type design is a closely related craft, which some consider distinct and others a part of typography; most typographers do not design typefaces, and some type designers do not consider themselves typographers. In modern times, typography has been put into motion—in film, television and online broadcasts—to add emotion to mass communication.

Typography is performed by typesetters, compositors, typographers, graphic designers, art directors, comic book artists, graffiti artists, clerical workers, and anyone else who arranges type for a product. Until the Digital Age, typography was a specialized occupation. Digitization opened up typography to new generations of visual designers and lay users, and it has been said that "typography is now something everybody does."

Max Miedinger (December 24, 1910 in Zurich, Switzerland - March 8, 1980, Zürich, Switzerland) was a Swiss typeface designer. He was famous for creating Neue Haas Grotesk typeface in 1957 which was renamed Helvetica in 1960. Marketed as a symbol of cutting-edge Swiss technology, Helvetica went global at once.

Between 1926 and 1930, Max was trained as a typesetter in Zürich, after which he attended evening classes at the Kunstgewerbeschule in Zürich.

Later, he became a typographer for Globus department store's advertising studio in Zürich, and became a customer counselor and typeface sales representative for the Haas’sche Schriftgießerei in Münchenstein near Basel, until 1956, where he became a freelance graphic artist in Zürich.

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Stephen John Fry (born 24 August 1957) is an English actor, screenwriter, author, playwright, journalist, poet, comedian, television presenter, film director, and a director of Norwich City Football Club.

After a troubled childhood and adolescence, during which he was expelled from a number of schools and eventually spent three months in prison for credit card fraud, he was able to secure a place at Queens' College, Cambridge, where he studied English Literature.

He first came to public attention in the 1981 Cambridge Footlights Revue presentation "The Cellar Tapes", which also included Hugh Laurie, Emma Thompson and Tony Slattery. With Hugh Laurie, as the comedy double act Fry and Laurie, he co-wrote and co-starred in A Bit of Fry & Laurie, and took the role of Jeeves (with Laurie playing Wooster) in Jeeves and Wooster.

As an actor, Fry played the lead in the film Wilde, was Melchett in the BBC television series Blackadder, starred as the title character Peter Kingdom in the ITV series Kingdom, has a recurring guest role as Dr. Gordon Wyatt on the Fox crime series Bones and appeared as rogue TV host Gordon Deitrich in the dystopian thriller V For Vendetta. He has also written and presented several documentary series including the 2008 television series Stephen Fry in America, which saw him travelling across all 50 US states. Since 2003 he has been the host of the quiz show QI.

Erik Spiekermann (born May 30, 1947 in Stadthagen, Lower Saxony) is a German typographer and designer. He is a professor at the University of the Arts Bremen.

Spiekermann studied art history at Berlin's Free University, funding himself by running a letterpress printing press in the basement of his house.

Between 1972 and 1979, he worked as a freelance graphic designer in London before returning to Berlin and founding MetaDesign with two partners.

In 1989 he and his wife, Joan Spiekermann, started FontShop, the first mail-order distributor for digital fonts. FSI FontShop International followed and now publishes the FontFont range of typefaces. MetaDesign combined clean, teutonic-looking information design and complex corporate design systems for clients like BVG (Berlin Transit), Düsseldorf Airport, Audi, Volkswagen and Heidelberg Printing, amongst others.

In 2001 Spiekermann left MetaDesign over policy disagreements and started UDN | United Designers Networks with offices in Berlin, London and San Francisco.