Almay is a cosmetics brand owned by Revlon, along with other brands including Revlon, Ultima II, ColorStay, Flex, New Complexion, Revlon Age Defying, and Charlie.

The Almay Brand was originally established in 1931 and was named after the founders, Alfred and Fanny May Woititz. The creation of this cosmetic brand began when Fanny May Woititz was in need of cosmetic products that did not irritate her sensitive skin. Her husband Alfred, who was a professional chemist, started experimenting with makeup to find ingredients that were purer and gentler. With the help of dermatologist Dr. Marion Sulzberger, they developed the first cosmetic brand that uses hypoallergenic ingredients.

Almay was the first brand to introduce skincare safety by producing 100% fragrance-free products, by showing all the ingredients used on its product labels, and by testing for allergy, as well as irritation. It was also the first to create a cosmetic line for consumers with specific skin types and those who wear contact lenses. In 1987, Almay was acquired by Revlon and today, has expanded to a full line of skincare and makeup products.

Carrie Marie Underwood (born March 10, 1983) is an American country singer, songwriter and actress who rose to fame as the winner of the fourth season of American Idol, in 2005. Underwood has since become a multi-platinum selling recording artist, a winner of several Grammy Awards, Billboard Music Awards and American Music Awards, a Golden Globe Award nominee, a three-time Academy of Country Music and Country Music Association Female Vocalist winner, and a two-time ACM Entertainer of the Year. She is the first-ever female artist to win back-to-back Academy of Country Music (ACM) Awards for Entertainer of the Year (2009/10). Underwood was inducted into and became a member of the Grand Ole Opry in 2008. She was also inducted into the Oklahoma Music Hall of Fame in 2009.Billboard named Underwood Country Music's reigning Queen in 2012.