Like it or not, marketing shapes much of our world. And marketing itself is shaped by market research. The products companies develop, the places they advertise them and the messages that go into that advertising all flow from research findings. Most marketing is garbage, and I believe that's because most market research is garbage too, and as they said back in the 70s "garbage in, garbage out". In particular, as someone with a science degree I find it actively offensive how much of the market research out there is conducted with no apparent consideration for the established knowledge of human... Continue reading