Trailer (promotion)

A trailer (also known as a preview or coming attraction) is an advertisement or a commercial for a feature film that will be exhibited in the future at a cinema. The term "trailer" comes from their having originally been shown at the end of a feature film screening. That practice did not last long, because patrons tended to leave the theater after the films ended, but the name has stuck. Trailers are now shown before the film (or the A-movie in a double feature) begins.

Movie trailers have now become popular on DVDs and Blu-rays, as well as on the Internet and mobile devices. Of some 10 billion videos watched online annually, film trailers rank third, after news and user-created video. The trailer format has also been adopted as a promotional tool for television shows, video games, books, and theatrical events/concerts.

History

The first trailer shown in a U.S. film theater was in November 1913, when Nils Granlund, the advertising manager for the Marcus Loew theater chain, produced a short promotional film for the musical The Pleasure Seekers, opening at the Winter Garden Theatre on Broadway. Loew adopted the practice, which was reported in a wire service story carried by the Lincoln, Nebraska Daily Star, describing it as "an entirely new and unique stunt", and that "moving pictures of the rehearsals and other incidents connected with the production will be sent out in advance of the show, to be presented to the Loew’s picture houses and will take the place of much of the bill board advertising". Granlund was also first to introduce trailer material for an upcoming motion picture, using a slide technique to promote an upcoming film featuring Charlie Chaplin at Loew's Seventh Avenue Theatre in Harlem in 1914.

Daddy Day Care

Daddy Day Care is a 2003 American family comedy film starring Eddie Murphy and co-starring Jeff Garlin, Steve Zahn, Regina King, Anjelica Huston and Lacey Chabert. Written by Geoff Rodkey and directed by Steve Carr, the film was released in theaters on May 9, 2003. It was produced by Revolution Studios and released by Columbia Pictures. The film grossed $164 million worldwide on a budget of $60 million. It is also Murphy and Zahn's second collaboration after Dr. Dolittle 2 (2001).

Plot

Charlie Hinton (Eddie Murphy) is a recently laid-off food products marketing executive and stay-at-home father whose wife Kim (Regina King) has just gone back to work as a lawyer. They enroll their child, Ben (Khamani Griffin), in Chapman Academy, a very academic pre-school headed by Miss Harridan (Anjelica Huston). But when Kim finds out how much the parents have to pay per month, she takes Ben out of Chapman and looks for other daycare facilities. Unable to find either a suitable daycare or new employment, Hinton opens up a day care center in his home with the help of his best friend Phil Ryerson (Jeff Garlin) and calls it Daddy Day Care. At first, the local moms are suspicious of men wanting to work with children, but as Daddy Day Care is cheaper and more child-centered than the academy, the latter begins to lose students.

Daddy Day Camp

Daddy Day Camp is a 2007 American comedy film starring Cuba Gooding, Jr., and directed by Fred Savage in his directorial debut. It is the sequel to the 2003's Daddy Day Care, however, all the lead characters are not played by the same actor in the movie's predecessor, instead being recast. The film was produced by Revolution Studios and released by TriStar Pictures. The film was released in the United States on August 8, 2007.

The film grossed $18.2 million, but received staggeringly scathing reviews from film critics, and has a 1% rating on Rotten Tomatoes, and is considered to be one of the worst sequels ever produced.

Plot

Four years after the events of Daddy Day Care, Charlie and Phil take their kids to Camp Driftwood, a camp they attended as kids. But once there, they discover that Camp Driftwood is no longer the kindhearted camp site of their time. To save the run down site, Charlie and Phil buy a partnership from the older man that ran it when they were children, after the other partner runs off on vacation. They turn it into Daddy Day Camp. They run into misadventures along the way when the owner, Lance Warner, in the rival camp Canola tries to tear it down. The first day of camp turns out to be a disaster involving a skunk and a bathroom explosion, which leaves them left with only 7 campers instead of the original 35 and in need of help to improve their financial situation.