MTV Lithuania & Latvia
MTV Lithuania & Latvia was a twenty-four-hour music and entertainment channel operated by MTV Networks Europe. The channel was originally formed in September 2006 at Lithuania, at January 2009 it got re-formed to double channel including both Lithuania and Latvia and targeted audiences in Lithuania and Latvia.
History
In 2006, MTV Networks Europe established MTV Networks Baltic a new broadcasting service which provided localized channels for Latvia, Lithuania and Estonia. MTV Networks Baltic launched three separate channels within the region in September, 2006. Initially, MTV Networks Baltic comprised MTV Latvia, MTV Lithuania and MTV Estonia. Due to financial difficulties with the region heightened by the global economic downturn. MTV Networks International merged MTV Latvia and MTV Lithuania to form MTV Lithuania and Latvia in January 2009.
MTV Estonia remained as stand alone channel.
The first video to air on MTV in the Baltic region was Justice vs. Simian – "We Are Your Friends".