WXII-TV, virtual channel 12 (UHF digital channel 31), is an NBC-affiliated television station serving Greensboro, High Point and its city of license Winston-Salem, North Carolina, United States. The station is owned by the Hearst Television subsidiary of the Hearst Corporation. WXII maintains studio facilities located on Coliseum Drive in Winston-Salem, and its transmitter is located on Sauratown Mountain in Stokes County. The station is carried on cable channel 11 in most parts of the market.
The station first signed on the air on September 30, 1953 as WSJS-TV. It is the third-oldest surviving television station in North Carolina, behind Charlotte's WBTV and channel 12's rival in the Greensboro market, WFMY-TV. The station at first was owned by a subsidiary of Piedmont Publishing (publishers of the Winston-Salem Journal and Twin City Sentinel, along with WSJS radio – 600 AM, and 104.1 FM, now WTQR) and Hollywood star Mary Pickford and her husband Charles "Buddy" Rogers.
Johnny Beckman, an early employee, recalled working at WSJS-TV in those early years:
WXII-TV, virtual channel 12 (UHF digital channel 31), is an NBC-affiliated television station serving Greensboro, High Point and its city of license Winston-Salem, North Carolina, United States. The station is owned by the Hearst Television subsidiary of the Hearst Corporation. WXII maintains studio facilities located on Coliseum Drive in Winston-Salem, and its transmitter is located on Sauratown Mountain in Stokes County. The station is carried on cable channel 11 in most parts of the market.
The station first signed on the air on September 30, 1953 as WSJS-TV. It is the third-oldest surviving television station in North Carolina, behind Charlotte's WBTV and channel 12's rival in the Greensboro market, WFMY-TV. The station at first was owned by a subsidiary of Piedmont Publishing (publishers of the Winston-Salem Journal and Twin City Sentinel, along with WSJS radio – 600 AM, and 104.1 FM, now WTQR) and Hollywood star Mary Pickford and her husband Charles "Buddy" Rogers.
Johnny Beckman, an early employee, recalled working at WSJS-TV in those early years:
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