Antonio "L.A." Reid (born June 7, 1956) is a US record executive, songwriter, and record producer. Best known as the co-founder of LaFace Records, he is responsible for signing and helping bring Avril Lavigne, Death Grips, Mariah Carey, Pink, Justin Bieber, Rihanna, Kanye West, Toni Braxton, Kerli, Nicki Minaj, TLC, Usher, Ciara, OutKast, and Dido to multi-platinum album sales. He has won three Grammy Awards.

He is the President and chief executive of Hitco Music Publishing, based in Atlanta and was the chairman and chief executive officer of Island Def Jam Music Group until 2011, when he signed up to appear as a judge on the 2011 U.S. version of The X Factor. He is currently the Chairman and CEO of Epic Records.

Reid was born in Cincinnati, Ohio. He is one of four children of Emma Reid, a seamstress and interior decorator. His father was mostly absent. He was raised in the Mount Auburn and Madisonville neighborhoods in Cincinnati's east side. Antonio gained the nickname "L.A." as a young musician when a guitar player in his band called him "L.A." because he was wearing a T-shirt that said “L.A.” in reference to the Los Angeles Dodgers, who were competing against the Cincinnati Reds at the time. His first drum lessons were with his uncle, Albert Baldwens.

Los Angeles (ⁱ/lɒs ˈændʒələs/ loss-AN-jə-ləs; Spanish: [los ˈaŋxeles], which is written Los Ángeles; British pronounciation /lɒs ˈændʒəliːz/ loss-AN-jə-leez) with a population at the 2010 United States Census of 3,792,621, is the most populous city in the state of California, and the second most populous in the United States, after New York City. It has an area of 468.67 square miles (1,213.8 km²), and is located in Southern California. Often known by its initials L.A., the city is the focal point of the larger Los Angeles-Long Beach-Santa Ana metropolitan statistical area and Greater Los Angeles Area region, which contain 12,828,837 and nearly 18 million people respectively as of 2010, making it one of the most populous metropolitan areas in the world and the second largest in the United States. Los Angeles is also the seat of Los Angeles County, the most populated and one of the most ethnically diverse counties in the United States, while the entire Los Angeles area itself has been recognized as the most diverse of the nation's largest cities. The city's inhabitants are referred to as "Angelenos".

Justin Drew Bieber ( /ˈbiːbər/ BEE-bər, born March 1, 1994) is a Canadian Pop/R&B singer-songwriter, musician, and actor. Bieber was discovered in 2008 by Scooter Braun, who came across Bieber's videos on YouTube and later became his manager. Braun arranged for him to meet with Usher in Atlanta, Georgia, and Bieber was soon signed to Raymond Braun Media Group (RBMG), a joint venture between Braun and Usher, and then to a recording contract with Island Records offered by L.A. Reid. Bieber's debut single, "One Time", was released in 2009 and peaked in the top twenty in Canada and charted in the top thirty in several international markets. His debut album, the seven-track EP My World, followed in November 2009, and was soon certified platinum in the United States. He became the first artist to have seven songs from a debut album chart on the Billboard Hot 100.

Scott Samuel "Scooter" Braun (born June 18, 1981) is an American talent manager. His acts appear on two record labels, Raymond-Braun Media Group (RBMG) and Schoolboy Records. The most prominent artist Braun represents is Justin Bieber, who is signed to Raymond-Braun Media Group.Asher Roth, also a Braun client, is signed to Schoolboy Records.

Braun was born in New York City. He comes from a Hungarian Jewish family. His father and paternal grandparents lived in Hungary until 1956. Just before the Soviet Union intervened to suppress the Hungarian Revolution of 1956, the family fled to the United States of America. In Hungary, his grandfather had been a dental student, but when he arrived in the United States, he took work as a lab technician in Queens. To make ends meet, Braun's grandmother took work in a New York sweatshop.

Braun's father, Dr. Ervin Braun, followed in his own father's footsteps, becoming a dentist in Manhattan. During dental school, he met Susan Schlussel, also a dental student, and the two married. After Scooter Braun was born, the family moved to Greenwich, Connecticut. His father was active in youth sports in the Greenwich area, founding the Connecticut Flame AAU basketball program.

Mario Mims (born May 19, 1981), better known by his stage name Yo Gotti, is a southern rapper from the northern side of Memphis, Tennessee who was previously known as Lil Yo.

Yo Gotti released a string of independent albums. From Da Dope Game 2 Da Rap Game (2000),Self-Explanatory (2001), Life (2003) and Back 2 da Basics (2006) Yo Gotti became very well known in Memphis after the release of his album Life. The song "Dirty South Soldiers" featuring Lil Jon propelled Gotti into the higher ranks of Memphis rappers. The album Back 2 da Basics had even more success. The singles "I Got 'Em", "Full Time", "Shawty", & "Gangsta Party" featuring 8Ball & MJG solidified his status as one of the top rappers from the city.

Yo Gotti's first studio album is called Live From The Kitchen. The album's original first single was titled ""5 Star"" and it was released on May 20, 2009. The single peaked at 79 on the Hot 100, 19 on U.S R&B and 11 on U.S Rap. "Women Lie, Men Lie" was the second official single released December 11, 2009. The song peaked at 81 on 100, 22 on the U.S R&B and 12 on the U.S Rap. "Look In the Mirror" was the third single released 7 months after his second single on July 27, 2010. The song peaked at 97 on the U.S R&B chart "For the Hood" featured rapper Gucci Mane it was released on October 1, 2010 and charted at 86 on the U.S R&B chart. "We Can Get It On" was released May 10, 2011, and the single featured R&B singer Ciara. It peaked at 40 on the U.S R&B Chart. "Single" was released on August 5, 2011. This song is said to be the first "official" single off the album, all the others would be cut from the album. The second single will be a song with rapper Drake, entitled by "All About Mine", produced by Giarad Fleetwood.