South by Southwest (SXSW) is a set of film, interactive and music festivals and conferences that take place every spring (usually in March) in Austin, Texas, United States. SXSW began in 1987, and has continued to grow in size every year. In 2011, the conference lasted for 10 days, with SXSW Interactive lasting for five, Music for six, and Film running concurrently for nine days.

South by Southwest is run by a company, called SXSW Inc., that plans and executes conferences, trade shows, festivals and other events. In addition to the three main South by Southwest festivals, the company runs two other conferences, both also in Austin: SXSWedu, a conference on educational innovation, since 2011; and SXSW Eco, an environmental conference, since 2012.

SXSW Music is one of the largest music festivals in the United States, with more than 2,000 performers playing in more than 90 venues^{[citation needed]}. SXSW Music offers artist-provided music and video samples of featured artists at each festival via their official YouTube channel.

Calvin Cordozar Broadus, Jr. (born October 20, 1971), better known by his stage name Snoop Dogg (formerly known as Snoop Doggy Dogg), is an American rapper, record producer, and actor. Snoop is best known as a rapper in the West Coast hip hop scene, and for being one of Dr. Dre's most notable protégés. Snoop Dogg was a Crip gang member while in high school. Shortly after graduation, he was arrested for cocaine possession and spent six months in Wayside County Jail. His music career began in 1992 after his release when he was discovered by Dr. Dre. He collaborated on several tracks on Dre's solo debut, The Chronic and on the titular theme song to the film Deep Cover.

Snoop's debut album Doggystyle, was released in 1993 under Death Row Records making a debut at No.1 on both the Billboard 200 and R&B charts. Selling almost a million copies in the first week of its release, Doggystyle quickly became certified 4× platinum in 1994 and spawned several hit singles, including "What's My Name" and "Gin & Juice". In 1994, Snoop released a soundtrack on Death Row Records for the short film Murder Was The Case, starring himself. In early 1996, Snoop Dogg was cleared of charges over his bodyguard's 1993 murder of Philip Woldemariam. His second album, late 1996's Tha Doggfather, also debuted at No.1 on both charts with "Snoop's Upside Ya Head" as the lead single. The album sold only half as well, being certified double platinum in 1997.

Justin Drew Bieber ( /ˈbiːbər/ BEE-bər, born March 1, 1994) is a Canadian Pop/R&B singer-songwriter, musician, and actor. Bieber was discovered in 2008 by Scooter Braun, who came across Bieber's videos on YouTube and later became his manager. Braun arranged for him to meet with Usher in Atlanta, Georgia, and Bieber was soon signed to Raymond Braun Media Group (RBMG), a joint venture between Braun and Usher, and then to a recording contract with Island Records offered by L.A. Reid. Bieber's debut single, "One Time", was released in 2009 and peaked in the top twenty in Canada and charted in the top thirty in several international markets. His debut album, the seven-track EP My World, followed in November 2009, and was soon certified platinum in the United States. He became the first artist to have seven songs from a debut album chart on the Billboard Hot 100.

"A Whiter Shade of Pale" is the debut song by the British band Procol Harum, released 12 May 1967. The single reached number one in the UK Singles Chart on 8 June 1967, and stayed there for six weeks. Without much promotion, it reached #5 on the US charts, as well. It is one of the fewer than 30 all-time singles to have sold 10 million (or more) copies worldwide.^{[citation needed]}

With its haunting Bach-flavoured instrumental melody, soulful vocals, and unusual lyrics—by the song's co-authors Gary Brooker, Keith Reid, and Matthew Fisher-- "A Whiter Shade of Pale" reached #1 in several countries when released in 1967. In the years since, it has become an enduring classic. It was the most played song in the last 75 years in public places in the UK (as of 2009), and the United Kingdom performing rights group Phonographic Performance Limited in 2004 recognised it as the most-played record by British broadcasting of the past 70 years. Also in 2004, Rolling Stone placed "A Whiter Shade of Pale" #57 on its list of the 500 Greatest Songs of All Time.

Terrence Thornton (born May 14, 1977) better known by his stage name Pusha T is an American recording artist, occasional actor and one half of the critically acclaimed hip hop duo Clipse. Along with No Malice, his brother and fellow member of Clipse, he released the album Hell Hath No Fury, which was praised by critics, many of whom consider it to be a cornerstone in Hip-Hop and one of the best rap albums ever made. He is also the co-founder and co-chief executive officer (CEO) of Re-Up Records along with his aforementioned brother. In September 2010 he announced his signing to Kanye West's GOOD Music label and on March 21, 2011, released his first solo project, a mixtape titled Fear of God.

Pusha T was born Terrence Thornton on May 13, 1977, in The Bronx borough of New York City. Thornton and his family soon relocated to Virginia Beach, Virginia, where he and his brother, Gene 'No Malice' Thornton, grew up. In 1992 Terrence and his brother Gene formed the duo now internationally known as Clipse. With help from Pharell Williams the group eventually signed to Elektra Records in 1997 and released Exclusive Audio Footage, their only album under that label. Of the two brothers, Terrence was more open to features, appearing on Kelis' 1999 single "Good Stuff" and Nivea's 2001 single "Run Away (I Wanna Be with U)", respectively. In 2004, he and his brother launched their record label, Re-Up Records and formed hip hop group Re-Up Gang along with rappers Ab-Liva and Sandman. After four albums as the Clipse, under various record labels both Malice and Pusha T announced that they were taking time off from the duo to focus on their own respective solo projects.