Standards of modesty (also called demureness or reticence) are aspects of the culture of a country or people, at a given point in time, and is a measure against which an individual in society may be judged.^{[citation needed]}

Modesty may be expressed in social interaction by communicating in a way exhibiting humility, shyness, or simplicity. The general elements of modesty include:

A second expression of modesty, isolated from communication and human interface, focuses more on internal perception of superiority and may be expressed in the following ways:

Physical modesty dominates the social stage. Fashions and fads at times test the limits of community standards of modesty. People can be subjected to peer pressure, both to conform to community standards or to flout them. Community standards of modesty however may be driven by a sense of superiority, which contrasts some definitions of modesty.

At times of public or private emergency expectations of modesty are suspended, or modified to the extent of the emergency. For example, during suspected anthrax attacks in 1998 and 2001 in the United States, groups of people had to strip to their underwear in tents set up in parking lots and other public places for hosing down by fire departments. On the other hand, even in an emergency situation, some people still insist on maintaining their standards of modesty.

Jessica Rey (born October 15, 1982 in Fort Campbell, Kentucky) is a Filipino-American actress. In the TV series Power Rangers: Wild Force she played Alyssa Enrile/White Tiger Wild Force Ranger (Noble Tiger).

Rey has appeared in commercials for Time Warner and Gillette Tag Body Spray and in print-ads for T-Mobile and Verizon. She has been cast in a role on the sit-com "Rules of Engagement".

Jitka Válková is a Czech beauty pageant contestant from Třebíč who won Česká Miss 2010 on March 20, 2010.

She is student of Catholic Grammar School, Třebíč Jitka. Válková became the 6th Česká Miss and was crowned by Iveta Lutovská, Česká Miss 2009.

Válková, 18, became one of the youngest contestants to place in the Top 15 and competed in the swimsuit round during the finals of Miss Universe 2010, held August 23, 2010 in Paradise, Nevada.

Jitka earned Czech Republic's fourth consecutive placement in the Miss Universe pageant.