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The Normal is the recording artist name used by English music producer Daniel Miller, a film editor at the time, who is best known as the founder of the record label Mute Records.

In 1977, Miller had split up with his girlfriend. A friend suggested that he read a book he himself had just finished. The book was Crash (1973) by J.G. Ballard. He felt that Ballard's writing took him five minutes into the future; the novel was to be a major influence in the music he would produce as The Normal. Miller was disillusioned by the fact you needed to learn three chords to be in a punk band, so he decided to purchase a synthesiser. His thinking was that you only needed to learn to press one key on a synthesiser. After buying a Korg 700s synthesiser from Macari's music shop in London, Miller recorded and released a single under the name The Normal. This was "T.V.O.D."/"Warm Leatherette". Both tracks were minimalist electronic songs influenced by the Crash novel. He wanted the sound of the recordings to be visual, like driving along a highway between large buildings then going through a tunnel. The single was recorded in Daniel Miller's house using a TEAC four track tape recorder and the Korg synthesiser.

Curtis James Jackson III (born July 6, 1975), better known by his stage name 50 Cent, is an American rapper, entrepreneur, investor, record producer, and actor. He rose to fame with the release of his albums Get Rich or Die Tryin' (2003) and The Massacre (2005). His album Get Rich or Die Tryin' has been certified eight times platinum by the RIAA.

Born in the South Jamaica of Queens, New York City, Jackson began drug dealing at the age of twelve during the 1980s crack epidemic. After leaving drug dealing to pursue a rap career, he was shot at and struck by nine bullets during an incident in 2000. After releasing his album Guess Who's Back? in 2002, Jackson was discovered by rapper Eminem and signed to Interscope Records. With the help of Eminem and Dr. Dre, who produced his first major commercial successes, Jackson became one of the world's highest selling rappers. In 2003, he founded the record label G-Unit Records, which signed several successful rappers such as Young Buck, Lloyd Banks, and Tony Yayo.

Calvin Cordozar Broadus, Jr. (born October 20, 1971), better known by his stage name Snoop Dogg (formerly known as Snoop Doggy Dogg), is an American rapper, record producer, and actor. Snoop is best known as a rapper in the West Coast hip hop scene, and for being one of Dr. Dre's most notable protégés. Snoop Dogg was a Crip gang member while in high school. Shortly after graduation, he was arrested for cocaine possession and spent six months in Wayside County Jail. His music career began in 1992 after his release when he was discovered by Dr. Dre. He collaborated on several tracks on Dre's solo debut, The Chronic and on the titular theme song to the film Deep Cover.

Snoop's debut album Doggystyle, was released in 1993 under Death Row Records making a debut at No.1 on both the Billboard 200 and R&B charts. Selling almost a million copies in the first week of its release, Doggystyle quickly became certified 4× platinum in 1994 and spawned several hit singles, including "What's My Name" and "Gin & Juice". In 1994, Snoop released a soundtrack on Death Row Records for the short film Murder Was The Case, starring himself. In early 1996, Snoop Dogg was cleared of charges over his bodyguard's 1993 murder of Philip Woldemariam. His second album, late 1996's Tha Doggfather, also debuted at No.1 on both charts with "Snoop's Upside Ya Head" as the lead single. The album sold only half as well, being certified double platinum in 1997.

Jay Wayne Jenkins (born October 12, 1977), better known by his stage name Young Jeezy, is an American rapper. He is a member of the hip hop group United Streets Dopeboyz of America (USDA) and a former member of BMF (Black Mafia Family). He began his career in 2001 under an independent label and joined Boyz 'N Da Hood in 2005, the same year his solo major label debut Let's Get It: Thug Motivation 101 was released. Its single "Soul Survivor", which featured Akon, became a top-ten hit in the US.

The Inspiration followed in 2006, and The Recession followed in 2008; both albums yielded chart-topping singles. Jeezy has also appeared on numerous other rap and R&B singles such as "Say I" by Christina Milian, "I'm So Paid" by Akon, "Hard" by Rihanna, and "Love in This Club" by Usher, the latter being a number one single on the US Billboard Hot 100 in 2008.

Jay Wayne Jenkins was born in Columbia, South Carolina and relocated to Atlanta, Georgia when he was a toddler. Because his parents were separated, custody of him transferred between family members frequently. In an interview with XXL magazine, he described his childhood as "empty". In 1994, he spent nine months in YCA (Youth Challenge Academy), a boot camp in Fort Stewart, Georgia, for narcotics possession.